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Showing posts with label 3-d. Show all posts
Showing posts with label 3-d. Show all posts

Tuesday, October 18, 2011

The Episode I -- 3D Poster

From: http://furiousfanboys.com/

Monday, August 29, 2011

MasterImage 3D: The best glasses-free 3D technology yet

 Dean Takahashi


Most stereoscopic 3D experiences are weak. The glasses-free Nintendo 3DS turned out to be a disappointment, forcing Nintendo to slash the prices on that handheld gaming device. But the glasses-free experience MasterImage 3D has developed is something altogether different. From what I’ve seen so far, it’s going to offer an outstanding 3D experience on smartphones and tablets.

Roy Taylor (pictured below), executive vice president and general manager for MasterImage 3D, showed me a working prototype of the company’s new screen based on what it calls “cell matrix parallax barrier” technology. The quality blew me away. On a 4.3-inch WVGA screen, Taylor showed a 3D movie running in stereoscopic 3D. I didn’t need to wear glasses to see the sharp 3D imagery. When I moved my head, it didn’t get blurry. And if I moved my head too far to the side, it gracefully transitioned to a two-dimensional image.

“We’ve measured their alignment accuracy and we believe we’re 500 percent more accurate than the 3DS,” Taylor said in an interview at the recent Emerging Display Technologies conference. “We don’t have any issues with eye strain” (eye strain has proven to be a significant issue with the 3DS).

The cell matrix parallax barrier is more sophisticated than the glasses-free, or autostereoscopic, parallax barrier technology from Sharp that Nintendo used in its handheld, which debuted in March but sold so poorly than Nintendo cut its price $80 to $169 last week. The MasterImage 3D solution presents an image to your left eye and a different image to the right eye. Human eyes then form the two images into a single 3D image. But while the 3DS uses a striped approach to its parallax barrier, MasterImage 3D uses a matrix of cells that block one eye and not the other, which is a more fine-grained approach.

The result is high brightness, and no ghosting or cross talk (which makes the viewer see two images instead of one).

Both 7-inch and 10-inch tablet screens are coming later this fall. MasterImage 3D uses a Texas Instruments OMAP 4 processor that can handle 15-inch screens, but Taylor doesn’t expect anyone to ship those because the larger screen size forces you to sit too far back to be able to see the 3D effect. Rivals include Sharp and LG Electronics. But MasterImage 3D scored a $15 million investment in March from Samsung.

There is a decent 3D viewing angle to the technology, which is probably ideal for watching in an airline seat. Only one person can watch in 3D at a time on the four-inch to 10-inch screens.

MasterImage 3D was founded in 2004 in Seoul, South Korea by Younghoon Lee. It first developed a digital 3D cinema system and got its first installations in 2006. by 2009, it had its 3D cinema projectors in 800 movie theaters. It now has more than 4,000 digital 3D cinema installations in 70 countries and ships more than 8 million 3D glasses per month. It moved its headquarters to Hollywood, Calif. last fall and has now extended to mobile screens.

The company shipped the autostereoscopic 3D technology in 2009 in the Wooo phone made by Hitachi. That device was ahead of its time, so it only sold about 300,000 units. Now MasterImage 3D has prototypes ready for the improved cell matrix technology, which is easier to manufacture. Taylor is hopeful because movie studios are readying content for the devices via streaming technology.


“We have relationships with the movie studios and they love what we’re doing,” he said. “We are also talking to almost every major manufacturer in the world. They are all rushing to do 4.5-inch screens that can do true 720p images.”

MasterImage 3D has patented the technology, including the technology for aligning the images so that they aren’t blurry.

Overall, 3D has faced a struggle. About 21 million 3D TVs sold in 2011, but many of those are simply the latest high-end TVs. By 2015, that number is expected to grow to 100 million units.The only problem for MasterImage 3D is that many of the 3D experiences it has shipped so far have turned consumers off.

But Taylor said 40 3D movies will be released in 2012 and 70 by 2014, partly because the movie studios love the fact that a 3D experience can’t be easily pirated. On top of that, studios are also streaming 3D movies to mobile devices.

“3D is definitely out of the bag,” Taylor said. “The challenge is consumer hesitation, the lack of 3D content, health concerns, and a need for industry-wide investment.”

Mobile phones just might be the right devices to help the market take off, Taylor said.
“Hollywood needs a new outlet they can sell movies into, now that the DVD market is declining,” Taylor said.

Monday, August 1, 2011

How Scalado is secretly making our phone cameras better

by: | Devindra Hardawar
from: http://venturebeat.com/


For more than ten years, Swedish phone camera software company Scalado has been spearheading imaging innovations — but few people outside of the mobile industry realize how much of an impact the company has had.

Scalado’s technology, which includes advanced software for taking, viewing, and editing pictures on your phone, has been placed in over 900 million mobile devices so far, the company announced last month. Its software landed on over 350 million devices last year, and is set to be included on 500 million more in 2011.
Soon enough, Scalado’s software will be featured on a billion devices — something few software companies can boast. Scalado is a prime example of how a small international company — it only has around 110 employees — can become a major force in the global app economy.

The company’s early innovations include Random Access JPEG, a patented technology that made it easy for 2002-era phones to deal with photos; CAPS, a software development kit that made managing multi-megapixel pictures more CPU and memory efficient; and SpeedTags, technology that made JPEG optimization on mobile phones near-instant. Many of Scalado’s more recent technologies, including zero shutter lag shooting (pictures get taken as soon as you hit the shutter button), burst shot, and high-definition range shooting, are built upon SpeedTags and are included in the company’s Camera SDK.

Scalado has been able to get its technology on nearly a billion devices because it works across pretty much any platform, including iOS, Android and Symbian. The company’s partners and customers include Motorola, Nokia, Sony/Ericsson, HTC and Qualcomm. And now with tablets on the rise, Scalado’s tech has yet another group of devices to invade. The company recently showed off an iPad demo album for viewing 10,000 photos.

Raj Talluri, Qualcomm’s vice president of product management, praised Scalado during our MobileBeat 2011 conference earlier this month:

We built the hardware inside our developer platform, Snapdragon, to take pictures at high speeds and compress them into the perfect shot. Scalado then built their application to complements our hardware. The app allows the user to choose a face from those high speed-taken photos and layers it smoothly on your end picture. It’s a total solution for mobile picture taking.
The feature Talluri’s referring to is called Rewind, and as you can see in the video below it could be useful for touching up photos without actually retaking them. Scalado also recently showed off Multi-Angle (see video below), a feature that allows you to sweep your phone around an object to create a semi-3D image that’s viewable on 2D screens. Recipients of Multi-Angle photos can pan around the image simply by tilting their phone.

Scalado will continue to play a big part in the future of mobile imaging. Another recent video from the company demonstrates futuristic editing capabilities like the ability to fill in missing elements from a photos (for a full 360 degrees), even more robust 3D capturing, and the ability to take “intelligent pictures”, or photos that you can explore like a typical Web page.



Thursday, June 2, 2011

Next Mars Rover Will "See" in 3-D Color


from: http://www.dailygalaxy.com/

266602main_AFM_Scan3_516-387 (1)

Two digital color cameras on the mast of NASA's next Mars rover will complement each other in showing the surface of Mars in exquisite detail.  They are the left and right eyes of the Mast Camera, or Mastcam, instrument on the Curiosity rover of NASA's Mars Science Laboratory mission, launching in late 2011.

The right-eye Mastcam looks through a telephoto lens, revealing details near or far with about three-fold better resolution than any previous landscape-viewing camera on the surface of Mars. The left-eye Mastcam provides broader context through a medium-angle lens. Each can acquire thousands of full-color images and store them in an eight-gigabyte flash memory. Both cameras are also capable of recording high-definition video at about eight frames per second. Combining information from the two eyes can yield 3-D views of the telephoto part of the scene.

The motivation to put telephoto capability in Curiosity's main science imaging instrument grew from experience with NASA's Mars Exploration Rover Opportunity and its studies of an arena-size crater in 2004. The science camera on that rover's mast, which can see details comparably to what a human eye can see at the same distance, showed intriguing patterns in the layers of Burns Cliff inside Endurance Crater.

"We tried to get over and study it, but the rover could not negotiate the steep slope," recalled Mastcam Principal Investigator Michael Malin, of Malin Space Science Systems, San Diego. "We all desperately coveted a telephoto lens." NASA selected his Mastcam proposal later that year for the Mars Science Laboratory rover.

The telephoto Mastcam, called "Mastcam 100" for its 100-millimeter focal-length lens, provides enough resolution to distinguish a basketball from a football at a distance of seven football fields, or to read "ONE CENT" on a penny on the ground beside the rover. Its images cover an area about six degrees wide by five degrees tall.

Its left-eye partner, called "Mastcam 34" for its 34-millimeter lens, catches a scene three times wider -- about 18 degrees wide and 15 degrees tall -- with each exposure.

Researchers will use the Mastcams and nine other science instruments on Curiosity to study past and present environments in a carefully chosen area of Mars. They will assess whether conditions have been favorable for life and favorable for preserving evidence about whether life has existed there. Mastcam imaging of the shapes and colors of landscapes, rocks and soils will provide clues about the history of environmental processes that have formed them and modified them over time. Images and videos of the sky will document contemporary processes, such as movement of clouds and dust.

Previous color cameras on Mars have taken a sequence of exposures through different color filters to be combined on Earth into color views. The Mastcams record color the same way consumer digital cameras do: They have a grid of tiny red, green and blue squares (a "Bayer pattern" filter) fitted over the electronic light detector (the charge-coupled device, or CCD). This allows the Mastcams to get the three color components over the entire scene in a single exposure.

Mastcam's color-calibration target on the rover deck includes magnets to keep the highly magnetic Martian dust from accumulating on portions of color chips and white-gray-balance reference chips. Natural lighting on Mars tends to be redder than on Earth due to dust in Mars' atmosphere. "True color" images can be produced that incorporate that lighting effect -- comparable to the greenish look of color-film images taken under fluorescent lights on Earth without a white-balancing adjustment. A white-balance calculation can yield a more natural look by adjusting for the tint of the lighting, as the human eye tends to do and digital cameras can do. The Mastcams are capable of producing both true-color and white-balanced images.

Besides the affixed red-green-blue filter grid, the Mastcams have wheels of other filters that can be rotated into place between the lens and the CCD. These include science spectral filters for examining the ground or sky in narrow bands of visible-light or near-infrared wavelengths. One filter on each camera allows it to look directly at the sun to measure the amount of dust in the atmosphere, a key part of Mars' weather.

"Something we're likely to do frequently is to look at rocks and features with the Mastcam 34 red-green-blue filter, and if we see something of interest, follow that up with the Mastcam 34 and Mastcam 100 science spectral filters," Malin said. "We can use the red-green-blue data for quick reconnaissance and the science filters for target selection."

When Curiosity drives to a new location, Mastcam 34 can record a full-color, full-circle panorama about 60 degrees tall by taking 150 images in about 25 minutes. Using Mastcam 100, the team will be able to broaden the swath of terrain evaluated on either side of the path Curiosity drives, compared to what has been possible with earlier Mars rovers. That will help with selection of the most interesting targets to approach for analysis by Curiosity's other instruments and will provide additional geological context for interpreting data about the chosen targets.

The Mastcams will provide still images and video to study motions of the rover -- both for science, such as seeing how soils interact with wheels, and for engineering, such as aiding in use of the robotic arm. In other videos, the team may use cinematic techniques such as panning across a scene and using the rover's movement for "dolly" shots.

Each of the two-megapixel Mastcams can take and store thousands of images, though the amount received on Earth each day will depend on how the science team chooses priorities for the day's available data-transmission volume. Malin anticipates frequent use of Mastcam "thumbnail" frames -- compressed roughly 150-by-150-pixel versions of each image -- as an index of the full-scale images held in the onboard memory.

Malin Space Science Systems built the Mastcam instrument and will operate it. The company's founder, Michael Malin, participated in NASA's Viking missions to Mars in the 1970s, provided the Mars Orbiter Camera for NASA's Mars Global Surveyor mission, and is the principal investigator for both the Context Camera and the Mars Color Imager on NASA's Mars Reconnaissance Orbiter.

The science team for Mastcam and two other instruments the same company provided for Curiosity includes the lead scientist for the mast-mounted science cameras on Mars rovers Spirit and Opportunity (James Bell of Arizona State University); the lead scientist for the mast camera on NASA's Phoenix Mars Lander (Mark Lemmon of Texas A&M University); James Cameron, director of such popular movies as "Titanic" and "Avatar"; and 17 others with expertise in geology, soils, frost, atmosphere, imaging and other topics.

The Daily Galaxy via  http://www.nasa.gov/msl. You can follow the mission on Facebook at http://www.facebook.com/MarsCuriosity and on Twitter @marscuriosity . A full listing of JPL social media accounts is at: http://www.jpl.nasa.gov/social .
This color image at the top of the page is a three dimensional (3D) view of a digital elevation map of a sample collected by NASA's Phoenix Mars Lander's Atomic Force Microscope (AFM).

The image shows four round pits, only 5 microns in depth, that were micromachined into the silicon substrate, which is the background plane shown in red. This image has been processed to reflect the levelness of the substrate. A Martian particle -- only one micrometer, or one millionth of a meter, across -- is held in the upper left pit.

The rounded particle -- shown at the highest magnification ever seen from another world -- is a particle of the dust that cloaks Mars. Such dust particles color the Martian sky pink, feed storms that regularly envelop the planet and produce Mars' distinctive red soil.

The particle was part of a sample informally called "Sorceress" delivered to the AFM on the 38th Martian day, or sol, of the mission (July 2, 2008). The AFM is part of Phoenix's microscopic station called MECA, or the Miscroscopy, Electrochemistry, and Conductivity Analyzer.

The AFM was developed by a Swiss-led consortium, with Imperial College London producing the silicon substrate that holds sampled particles.

 Image Credit: NASA/JPL-Caltech/Malin Space Science Systems

Friday, May 20, 2011

Transformers 3: Or, How James Cameron Got Michael Bay to Stop Worrying and Learn to Love 3-D


from http://www.movieline.com/

Leader image for Transformers 3: Or, How James Cameron Got Michael Bay to Stop Worrying and Learn to Love 3-D

When Michael Bay’s Transformers: Dark of the Moon barrels into theaters this summer in 3-D — the first 3-D outing for the film series and for Bay himself — you’ll have one man to thank for it: James Cameron. Fittingly, Bay took the stage at a Transformers 3 footage screening Wednesday night on the Paramount Studios lot to compare notes on the format, its future, and its frustrating limitations with none other than Cameron himself.

Sitting side-by-side with moderator Jay Fernandez of The Hollywood Reporter leading a conversation filled with tech details and friendly banter, Bay and Cameron took it back to the beginning, when Avatar had yet to prove itself worth the giant leap of faith and money and Bay was still hesitant to leave his comfort zone.

Having once invited Bay years ago to the set of Titanic, a film whose vertical sinking ship set piece is evoked in a building-toppling sequence from Transformers: Dark of the Moon, Cameron welcomed Bay onto the set of Avatar while he was in production. But Bay, a purist at heart who still prefers film over digital, felt alienated by Cameron’s tech-heavy production. “3-D is all ones and zeroes,” Bay explained to the audience of journalists and film students. When Paramount asked him to make Transformers 3 in 3-D, Bay says, Cameron (“the man who talked me into it”) insisted he give it a shot: “[He said] Michael, we’ve done everything. You’ve got to look at it as a toy, another tool to get emotion and character in the experience.”

Cameron, meanwhile, has been drinking the 3-D Kool-Aid for years. It was his desire to make 3-D a viable cinematic form that led him to abandon film for digital in 1997, knowing that the advancement of digital tools was a prerequisite for working in 3-D.

[SLIDESHOW: Click for images from Transformers: Dark of the Moon.]

But current 3-D rigs aren’t yet ideal in weight or versatility — at least, current to the time when Bay was filming Transformers 3. So in order to shoot his film in 3-D, Bay had to adjust his preferred methods: shooting 10 shots per day instead of 50, for example. And the unique risks involved were unprecedented to the director. After the first day of filming on Dark of the Moon, Bay woke up exclaiming, “I’m in love with 3-D,” only to discover that the hard drives housing that day’s worth of footage had been corrupted and his precious footage lost.

Bay, then, is much more frustrated with the limitations of current 3-D filmmaking than Cameron seems to be; practically speaking, it requires him to change the way he shoots. But judging from the approximately 10 minutes of footage shown, including the first five minutes of Dark of the Moon and an extended reel of footage, 3-D might have been one of the best things to happen to him.

Perhaps because working with 3-D required him to slow things down in terms of action, Bay’s action sequences appear to be clearer and more discernible. Extensive hand to hand robot fight sequences, robot transformations, aerial scenes, and a show-stopping set piece involving a massive robot constricting itself around a skyscraper in downtown Chicago are much easier to follow than similar scenes in the first two films. Also impressive are scenes of a squadron of military paratroopers, led by Josh Duhamel, who leap out of a plane mid-air and wind their way through a cityscape in freefall like flying squirrels caught on the wind.

More on the footage, briefly: [SPOILER ALERT] The opening first five minutes set up the premise of Dark of the Moon. A massive Star Wars-esque battle between robots is raging on Cybertron, where an escaping bot is attacked and crash-lands on the moon. Meanwhile, in 1960s America — think Michael Bay’s version of Mad MenNASA and the government catch wind of the landing and race to put a man in space to beat the Russians to the crash site. Mixing archival footage with face-replicating CGI, Bay depicts the secret U.S. mission that we never knew about: Neil Armstrong isn’t on the moon to make one small step for man, he’s there to investigate the Transformers landing, bringing back to Earth the knowledge that we’re not alone in the galaxy. [END SPOILERS]

Reaction to the footage was mixed, though the reel drew applause. The 3-D looks fantastic — and, as Cameron himself complimented, one can’t tell the difference between native-shot footage and converted footage. (The percentages, according to Bay: 60 percent native 3-D, 15 percent digital, and the rest conversion.) “I like that you’re using 3-D aggressively,” he told Bay.

“The question is, how many millions more will it make in 3-D?” Cameron asked, turning to Bay. “I guarantee more than $30 million.”

But 3-D isn’t just an involving process, requiring complex added technical steps to shoot — it’s expensive, given the labor, equipment, and added post work involved. Bay spent seven months testing various conversion houses to find companies he trusted with the job, and made sure his fx techs got footage well in advance. The extra cost of 3-D for a film, Bay estimates, is $30 million. To Cameron, that $30 million is worth every penny. “The question is, how many millions more will it make in 3-D?” Cameron asked, turning to Bay. “I guarantee more than $30 million.”

Finally, conversation turned to the problem with the current state of 3-D filmmaking: Bad 3-D conversion jobs. “Bullshit 3-D is turning off audiences,” said Bay. Cameron agreed, citing bad 3-D as a step backwards in the struggle to get audiences back in theaters. The appeal of 3-D, he claims, is a direct solution to the threat of VOD. “But we’re abusing it,” he said, blaming studios for rushing through the time-consuming process of fine-tuning the 3-D treatment.

Another problem facing would-be 3-D filmmakers? Brightness levels in theatrical projection, another result of money-saving efforts, only controlled by theater owners. “Laser projectors are the future,” he predicted. Also in the near future, according to Cameron: Passive vs. active shutter home 3-D glasses, “tablets and laptops that don’t require glasses and are auto-stereoscopic,” and within 5 years, glasses-free 3-D television screens. We’re in the 3-D equivalent of the auto industry circa 1905, Cameron insisted.

Bay had a slightly different take: “It’s the Wild Wild West,” he said, of the current disconnect between filmmakers, exhibitors, technology, and the audience. But if Cameron has his way, it won’t be this way for long.

Thursday, April 14, 2011

Eye-Tracking Trick Brings Glasses-Free 3D to iPad 2







Why wait for the iPad 3, 4 or even 5? A tablet that can offer glasses free 3D is here now, thanks to a neat iPad 2 tech demo.

OK, so this isn't actually real 3D, but the neat little visual trick, which has been made possible due to the introduction of a front-facing camera on the iPad 2, sees a seemingly live 3D image on the tablets 2D screen. This little bit if visual magic, dubbed Head-Coupled Perspective (HCP), was created by a French-based team of individuals at the Engineering Human-Computer Interaction Research group.

Their clever trick uses a live feed from the iPad 2's front-facing camera--coupled with some custom software--to track your head in real time. The result is pretty neat--the on-screen image seems to dynamically change perspective depending on the position of your head relative to the iPad. Check it out for yourself:


Of course using movement to create visual effects like this isn't anything new. Nintendo achieved a similar visual trick with the Nintendo DSi, and some iOS apps employ a similar trick by using the built-in accelerometer to simulate depth., But this cool little tech demo (which has also been demoed on an iPhone 4) offers a glimpse at what could be achieved if a few clever developers got together.

[Via TUAW]

Thursday, April 7, 2011

China goes wild for 3D porn film

Sex and Zen: Extreme Ecstasy is a world first, with technology that hopes to revive an ailing industry. But it is unlikely to be seen in full in the mainland

    Still from Lust, Caution
    Grappling with it ... Sexual content is cut for mainland audiences, for example from Ang Lee's Lust, Caution. Photograph: Supplied By Lmk
     
    It is being billed as the world's first 3D porn film, a movie so salacious that Chinese audiences are reportedly flocking from the mainland to more permissive Hong Kong for the chance to see an uncut version. Sex and Zen: Extreme Ecstasy will open in the former British protectorate and Taiwan next week. The £2m Cantonese language film is an ornate fantasy with high production values, set at the kinky court of Ming dynasty ancient China. It is ostensibly based on the classic Chinese erotic text, The Carnal Prayer Mat, and follows a young man as he befriends a duke and enters a world of royal orgies and other sexual peccadilloes. The film is also a reworking of an earlier Chinese movie, 1991's Sex and Zen. Writer and producer Stephen Shiu told local media the film would feature some "very graphic sex scenes". He added: "It will leave audiences feeling like they are sitting right there at the edge of the bed." Sex and Zen's content means it is unlikely to be screened uncut in mainland China, though there are reports of tour groups planning trips to Hong Kong and Taiwan so that people may see it. Such a development mimics events in 2007, when mainlanders travelled to the island to watch an uncut version of Ang Lee's Lust, Caution, the Chinese cut having excised key scenes which left audiences confused and disappointed. Last year during the shoot for Sex and Zen, Shiu told Reuters "It's because it's forbidden in China, (that there) is so much enthusiasm in China for this film." He added: "Somehow when you're doing a 3D movie you always want to make an impressive image because the viewers ... are going to buy tickets with double or even triple the ticket price to get into a world they've never seen before. It's not just erotica, they want some 'wow factor'!" Sex and Zen stars one Hong Kong and two Japanese actors in the main roles and is directed by Christopher Sun. Some are predicting it could be the first of a wave of softcore 3D films, helping the industry to emerge from a period in which it has been hit heavily by free internet porn. However, the costs of shooting in the format have so far proved prohibitive. Nevertheless, Italian director Tinto Brass is said to be planning a 3D version of his notorious 1979 erotic film Caligula, and there are rumours of a 3D porn spoof of Avatar titled This Ain't Avatar XX.

Thursday, March 24, 2011

First glasses-free 3D smartphone arrives on AT&T

By Raymond Wong
From: http://dvice.com/

First glasses-free 3D smartphone arrives on AT&T

Here we go. It's smartphone season and everybody's going for dual-core this and four-inch screen that. This puppy right here is taking a page from Nintendo's 3DS — the LG Thrill 4G will be the first U.S. smartphone to boast a glasses-free 3D screen.

It's been a big wave this week for AT&T, but luckily for fans of LG and Android the Thrill 4G will be landing. The Thrill 4G's main attraction is obviously its glasses-free 3D 4.3-inch screen and dual 5-megapixel cameras capable of shooting 3D photos and high definition 720p video. If 3D is not your cup of tea, 2D recording will top out at full HD 1080p resolution.

Under the hood you'll find a dual-core 1GHz processor, 8GB of internal storage and an included 16GB microSD card. As its name implies, the Thrill 4G will also be a 4G smartphone with which you can expect blazing download and upload speeds.

Pricing and availability have yet to be announced, with AT&T only hinting at a release in the coming months, but overall the Thrill 4G sounds like a slick and powerful smartphone. What do you think? Does glasses-free 3D have a better chance at surviving than regular 3D that require glasses?

Update: Check out our hands-on with the Thrill for more, as well as our coverage of the Thrill's main contender, Sprint and HTC's EVO 3D

Monday, March 7, 2011

'Star Wars: Episode I' 3D Gets Theatrical Release Date From Lucasfilm, Fox

From: http://www.hollywoodreporter.com/
Darth Vader
Matthew Lloyd/Getty Images

George Lucas’ Industrial Light & Magic is supervising the 3D conversion.

Lucasfilm Ltd. and 20th Century Fox will release the 3D version of Star Wars: Episode I:The Phantom Menace on Feb. 10, 2012.

George Lucas’ Industrial Light & Magic is supervising the 3D conversion, with an eye for both technological considerations and artistic intentions.

Lucasfilm believes Star Wars is perfectly suited to be seen in 3D.


The Hollywood Reporter first reported that Star Wars: Episode I: The Phantom Menace would be converted to 3D.

Lucas hopes that releasing the film early in the year, outside of summer blockbuster season, will give it an open run at the box office and also set up the opportunity to sell merchandise through the balance of the year. The plan under discussion would make the release of the subsequent films in the series an annual event on the film calendar.

If the first in the series meets with success, the remaining five films would follow a year apart on comparable dates. However, depending on how the first release performs, the companies could also decide to open the subsequent entries in different spots on the calendar.

When the new special-edition version of the original three Star Wars movies were re-released in 1997, that cycle began with a re-release of Episode IV: A New Hope on Jan. 31, followed by Episode V: The Empire Strikes Back on Feb. 21 and Episode VI: Return of the Jedi on March 14.

Launching the movies during the first quarter of the year would also give Lucas Licensing the opportunity to launch new licensing programs that could run throughout the course of the year.

Monday, January 24, 2011

Keanu Reeves Reveals Plans For Matrix Four And Five

From:  http://www.contactmusic.com/
 
The fourth and fifth sequels to 'The Matrix' may be shot in 3D, with creators Andy and Larry Wachowski reportedly keen to ''truly revolutionise'' the action movie genre.
 

Keanu Reeves has revealed plans are underway for two more sequels to 'The Matrix'.
The actor - who appears as Neo in the first three movies of the sci-fi action drama - hinted he and the writers of the franchise, Andy and Larry Wachowski, have discussed the possibility of shooting the two new movies in 3D and are reportedly seeking further advice from 'Avatar' creator James Cameron.

However, the Wachowskis are said to be keen to deliver something which has "never been seen" in the movie world and would "truly transform" the action movie genre.

Hearing Keanu commenting during a key note speech at the London School of Performing Arts, a reporter for Ain't It Cool News said: "They have completed work on a two picture script treatment that would see him return to the world of 'The Matrix' as Neo.

"Keanu says the brothers have met with Jim Cameron to discuss the pros and cons of 3D and are looking to deliver something which has never been seen again. He stated that he still has an obligation to the fans to deliver a movie worthy of the title 'The Matrix' and he swears this time that the treatment will truly transform the action genre like the first movie."

However, according to the reporter, the Wachowskis are looking to complete their current work on new movie 'Cloud Atlas' before discussing the possibility of adding to 'The Matrix' series.

Friday, January 7, 2011

Eyes on With Samsung's Stunning D8000 TV

The Samsung D8000 is the company's new top-of-the-line TV, and it's a stunner. It's a miraculously thin, Internet-connected, 3-D, LED-backlit piece of beauty. It even comes with a touchscreen remote that lets you watch video and check your social networking accounts. But the most impressive things about the D8000 are the incredible viewing angles (the picture being almost perfect even from the sides), and the 0.2-inch bezel, which practically disappears when the TV is turned on. Samsung hasn't announced a release date or a price, but you can be sure it won't be cheap. Check out the video below.

Trimensional: a 3D scanner for iPhone using just an app

By: Matthew Humphries
From: http://www.geek.com/




You may find it hard to believe, but it’s possible to capture 3D scans with your iPhone using just the screen and the camera. The solution comes in the form of an app called Trimensional.
The way in which it works is very simple, but the results are quite effective as the video above and images below show.

In order to work you need to turn the brightness right up on your iPhone display, then stand in complete darkness. Hold the phone screen up to your face (around 20cm away) with the Trimensional app loaded, and tell it to starts scanning.

The end result is a 3D scan of your face with the quality depending on how dark you managed to get the environment you are standing in.
Here’s the full feature list of the first version of the app:
  • Capture your own 3D scans
  • Browse your 3D scan library
  • Rotate and zoom your 3D models
  • Pick from 6 different 3D rendering modes
  • View a 3D slideshow
  • Email images directly to friends
  • Save images to camera roll for posting to the web
For $0.99 on the App Store it gives you a new way to capture images of yourself, friends, or random objects which you can then share with others over e-mail, or manipulate them directly on your phone.
The Trimensional website states it works best with iPhone 4 or the latest generation (4th) iPod touch. So if you have a previous generation phone or iPod check the iTunes comments first to see if anyone got it working.

One update we’d like to see to the app is the ability to export the 3D model in a standard format 3D art packages can handle.
Read more at the Trimensional website

Thursday, November 11, 2010

iPhone and iPod to Get 3D Screens with Help of My3D From Hasbro

From: http://www.ismashphone.com/

3d-tv-without-glasses

3D, The Future of Entertainment

Stereoscopic 3D is one of the latest buzzwords in the tech and gaming industries. Sony has done their best to push it out the door with their line of 3DTVs and the now 3D-capable PlayStation 3 (thanks to a firmware update earlier this year). In addition, Nintendo will be releasing their glasses-free 3D handheld in March, the 3DS.

iPhone in 3D

Apple hasn't yet announced any plans to incorporate stereoscopic 3D into their devices. They probably don't need to at this point. That's not to say we don't want to see 3D content on our iOS devices. That's where Hasbro comes in. That's right, Hasbro--the toy maker. Right now, you may be wondering how the same company that makes Mr. Potato Head is going to give your iPhone a 3D screen.

Remember the View-Master?

3d-view-master

The above photo looks like an old model, but the concept and design has remained nearly unchanged for several years

Most of us probably had a View-Master. The cool little toy you used to put paper discs in and watch a little slideshow through the lenses. The device gives viewers an illusion of 3D depth of field by pulling together two separate images in such a way that makes it appear as if certain objects "pop out" of the picture.

Meet My3D

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My3D (above) uses a concept similar to the classic toy, reinventing it for a new generation by using an iPhone or iPod Touch for its slideshow rather than a little paper disc. According to Hasbro, the device will offer "three-dimensional content...a 360-degree experience in gaming, virtual travel experiences and entertainment content...[for] both children and adults."

The device will set users back about $30, and will be available Spring 2011 at stores where Apple's iPhones and iPod Touch devices are sold. Users can then purchase additional My3D content, which is said to range in price, some of it will be available for free.

According to Hasbro, Apple guided them in the development of the device, and they feel that nothing available that matches the quality and content users will get from My3D.

Excited Yet?

Ahh

Yes and no. It's $30, so that's not entirely bad. We already own an iPhone, so we are set. However, those who want a device for viewing will have to fork over an additional lump of money for an iPhone or iPod Touch (iPod Touch ranges in price from $229 to $399 depending on the storage capacity).

It's also worth noting that Hasbro has teamed up with some big names like Dreamworks Animation, the movie studio responsible for the Shrek series and How to Train Your Dragon. They're definitely pulling out the big guns for this one.

Those without an iPhone can always pick up the classic View-Master for about $10 along with a few additional View-Master reels. We'll wait to see how it does.

Monday, November 1, 2010

James Cameron Announces New Technology for 'Avatar' Sequels

From: http://fora.tv/


fora.tv — "We are going to be seeing the oceans of Pandora, and the ecosystems there. The only sweeping change between now, and when we release the second Avatar film. I want to author the film at a higher framerate... Movies are way behind, they are a century out of date!"

Wednesday, September 29, 2010

'Star Wars' saga set for 3D release starting 2012

Films will roll out in order, starting with 'Phantom Menace

By Jay A. Fernandez and Kim Masters


From: http://www.hollywoodreporter.com/
Big news on the 3D front.

Sources indicate that George Lucas is set on rereleasing the "Star Wars" franchise in new 3D conversions beginning in 2012. Although 3D versions have been rumored for some time, Lucas purportedly was waiting until there were enough screens available to make the release a sizable event.

Fox, which released all six original "Star Wars" films, also would release the 3D versions.

Episode I, "The Phantom Menace," would be first out of star-dock during early 2012. After that, each film would be released in order at the same time in consecutive years, depending on how well the first rerelease does.

Each conversion takes at least a year to complete, with Lucas overseeing the process to make sure each is as perfect as possible. He has said that the "Avatar" experience convinced him that "Star Wars" is ready for the state-of-the-art 3D treatment.

Starting with "Phantom Menace," Lucasfilm would use several higher-end conversion houses to work on the project. By late winter or early spring in 2012, the exhibition industry should have all the 3D screens anyone could want for such a release.

At present, pics are limited to 2,000-2,500 3D locations owing to an insufficient installed base of projectors and screens. Movie theaters are adding 3D screens at a clip of 500 a month in the U.S. Foreign exhibitors also are pushing into 3D as quickly as possible now that financing for the installations is flowing.

Also pushing the timetable is a potential breakthrough in 3D TV technology. With Samsung penetrating the market with 50,000-plus 3D-equipped sets and Sony recently sending its version to market, the home-viewing experience could be primed for 3D DVD versions of the films by the time the new 3D theatrical releases have run their course.

Lucas purportedly is lining up the theatrical rereleases as a lead-in to the ultimate home-viewing experience. Beyond that, the property would launch to other 3D media.

In the meantime, Lucas plans a comprehensive Blu-ray Disc set of the six films next year, which would include upgraded picture and sound quality, new deleted scenes and special features.

Alex Ben Block, Carl DiOrio and Borys Kit contributed to this report.

Monday, September 13, 2010

The 14 Sexiest 3D Magazine Pictorials (NSFW)

brobible.com — Last year millions of people drank James Cameron's blue Kool-Aid about a so-called "3D entertainment revolution." Magazine publishers followed suit... to nice effect in many cases.

Click here for the gallery and links: http://www.brobible.com/story/the-14-sexiest-3d-magazine-pictorials


Thursday, August 12, 2010

“World’s Fastest 3D Film Segment” clocked by Mercedes SLS AMG

From: http://www.nitrobahn.com/

mercedes sls amg

Leave it to Mercedes to think about making a 3D movie that defines speed.

Ingredients:

Mercedes SLS AMG, a closed section of the Isle of man, an ex-Formula 1 star and BBC presenter David Coulthard, Britains best 3D teams, boom cars and choppers.

Procedure:
  • Assemble Britain’s brightest talents in 3D technology.
  • Ask David Coulthard to drive the SLS AMG as fast as he possibly could (and mind you – he is fast).
  • Track the paces with “another” Mercedes SLS AMG with a boot 3D camera (driven by none other than rally ace – Robbie Head), a modified 4×4 with a V10 engine, special boom cars and several helicopters.

Note: Once the camera’s were off, Coulthard went on to accomplish his personal goal of clocking 162 mph on the snake-like Isle of Man, which is the country’s lone stretch of public roadway that doesn’t have a speed limit

Serving:

Check out the video (in true 3D) on Sky’s 3D pub channel this Sunday. Wired reports that the producers have brokered a deal “with a major electronics brand” to show it on the company’s gear across its stores.

You can also check out the trailer for the film, and a “making of the film” below.


via PistonHeads

Monday, July 26, 2010

Panasonic's consumer-grade 3D camcorder leaks out, the HDC-SDT750

We'd heard Panasonic was planning a more affordable stereoscopic 3D camcorder, but it looks like we won't have to wait until a mysterious July 28th Tokyo unveiling to find out for sure -- it's called the HDC-SDT750, and Panny's advertising it as the "World's first 3D Shooting Camcorder." Leaks at all the seams of the company's website afforded us the above picture, and the surprising revelation that the product may not be a brand-new camcorder, but rather an existing high-end 3MOS model (we'd guess the HDC-HS700) with a "3D conversion lens" attached. If the yet-to-be-activated product page's source code can be believed, the SDT750 will shoot in 1080p AVCHD at 60fps, feature Panny's proprietary Hybrid O.I.S. image stabilization technology, and come in a lovely shade of Henry Ford black. That's all we have for now (save a second tiny picture after the break) but rest assured we'll be keeping tabs on this one.

Update: Looks as if even more images and purported specifications have leaked out ahead of the official reveal.

[Thanks, John]

Thursday, June 10, 2010

Incredible 3-D Light Show, Projected on a Building

Created by Dutch multimedia agency NuFormer, this 3-D video projection is simply awe-inspiring. This type of projection could very well introduce a new type of entertainment and eco-friendly advertising vehicle in the future. Update: This may be a conceptual video.

Friday, June 4, 2010

Titanic 3D Confirmed by Avatar Director Cameron

by David Finklehorn
from http://gnews.com/

Titanic 3D Confirmed by Avatar Director Cameron


Avatar director James Cameron confirmed at the D8: All Things Digital conference that Titanic would be rereleased in 3D.

During an interview with Kara Swisher and Walt Mossberg, Cameron was asked about the possibility of bringing a 3D uplift to his classic love story.



“We’re not thinking about doing that, we’re doing it. We’ll have it ready for the ship’s 100th anniversary,” Cameron said according to CNET News.



The triumph of Avatar has prompted a surge of 3D movies which have had varying degrees of success. “There are ways to do it well and there are ways to do it poorly, and I think we have seen examples of both; mostly the latter,” Cameron added. The stunning visuals of How to Train Your Dragon are perhaps the best example outside of Avatar of how 3D done properly can really add to a film. By comparison, the Clash of the Titans 3D experience was little more than cheap parlour tricks to jump on the 3D bandwagon.



Unlike Clash of the Titans however, Cameron promised that Titanic would be handled carefully and scheduled a Spring 2012 release of the 3D version to coincide with the centenary of the ship’s demise. Clash of the Titans was blitzed for 3D in two weeks, Cameron intends his project to take at least six months.

Asked whether other blockbuster classics would be renovated with a 3D treatment such as The Terminator, Cameron was coy: “It depends. We’re going to spend months and millions converting Titanic. But if we do lousy jobs of conversions, “pop-up book style”, that’s going to get old quickly.”

The 3D movement has been set in motion, but as far as Cameron is concerned, it’s a revolution that could be extremely short-lived if not handled properly. A lot rides on Titanic for the future of 3D retro films, let’s hope that it doesn’t sink in the dramatic fashion of the ocean liner.


by David Finklehorn