The spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Wars™ score to create an emotional commercial.
And while there, why not get a key made? Now more than 40 years at it, Mr. Mortillaro is a Village institution, and is said to be one of the best in the business. Apparently, a sunglasses store offered to buy the building to “help him retire,” but he declined. “This is retirement to me…When I die, this will go too.”