A Chinese shopping mall hosted a competition to find out who could unclasp bras the fastest using just one hand.
Competitors raced to undress a line of eight masked women who stood on a stage in the Guangzhou mall wearing bras and short-shorts.
Eager participants entered the contest to fulfill their dreams and have the chance to take home a mall gift certificate for 1,000 yuan -- about $146 -- according to AsianPopular.com.
Event organizers insisted the May 8 event didn't objectify women -- it educated men.
"The workings of a woman's bra are a mystery for many men -- this activity helped more people understand bra culture and explore its secrets," a mall spokesman told the Mumbai Mirror.
That might be the case, considering the fact that a female shopper took top honors by unclasping all eight bras in just 21 seconds.
The victor, who declined to give her name, said she might have had an unfair advantage over her male rivals, according to Fox Chicago.
"I didn't expect to win -- maybe it was because I get so much practice in my everyday life," she said.