Maybe it’s the speed, maybe it’s the power, or maybe it’s just the ear-splitting noise, but something about tackling a
new NASCAR project always inspires a lot of really interesting and fun ideas for us to dive into, and this year was no
exception. We’d been poking around with the idea of showing a world from underneath for a while, and Creative Director
Mark Simmons had been talking with Madrid visual effects house La huella about a collaboration that would take us
underground for a ten-second network ID.
“The underground idea wasn’t really going to work as an ID, but we loved the concept as a possibility for our College
Football package,” said Robert Gottlieb; Fox Sports Marketing SVP/Creative Director. “But the College Football timeline
was too tight, so Mark and La huella FX changed gears and started adapting the concept to NASCAR.”
The live-action scenes were filmed by Simmons in LA while La huella’s 3D team was off and running back in Madrid.
“This was one of the more difficult shoots we’ve ever undertaken,” said Simmons. “Safely suspending actors 14 feet
off the ground on a glass floor was a huge logistical problem.”