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Friday, January 9, 2009

Motorola Renew is World’s First Carbon Neutral Mobile Phone

Motorola has announced plans to launch the world’s first completely carbon neutral mobile phone, at CES 2009 in Las Vegas.

The shell of the W233 Renew is made entirely of recycled water bottles, and will be available via T-Mobile within the next three months. The struggling cell phone manufacturer has also teamed up with to offset the energy used in the manufacture, distribution and operation of each phone throughout its lifetime.

As part of the alliance, Motorola will invest in renewable energy sources and global reforestation projects. The company also plans to print all of the phone’s documents on post-consumer recycled paper using vegetable-based inks.

According to Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices, “Today, natural resources, energy and time are more precious than ever before. From the product’s design, to the packaging to our partnership with, we wanted to ensure that this device makes the right impact with consumers and the environment.”

There is no news yet on a price, but Motorola have announced that the phone will be “extremely affordable.”

Now, if they can make one model carbon neutral, how about rolling the approach out to the entire range…?

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