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Wednesday, June 16, 2010

Top 20 Most Anticipated Movies of 2011

by Neal - Johns Hopkins
from: http://coedmagazine.com/


COED’s Most Anticipated Movies of 2010 hailed the film adaptation of “Arrested Development” as the most eagerly awaited release. Talk about your all-time c*cktease. Looking at this year’s tentative slate of box office hopefuls, you might think Hollywood is unoriginal. WHAT?!? I hear you say. I know. Shocking. Lots of sequels, threequels, prequels, and Squeakwels (thanks, Alvin). You might also notice some big budget flicks have been passed over like a Jewish holiday. Even with with Rosie Huntington-Whiteley replacing Megan Fox, Transformers 3 has no chance of erasing the soiled diaper that was Revenge of the Fallen. We omitted the 18 Twilights set to release because we’re not tweens. Potters, Spy Kids, Lycans, and pretty much anything animated had to take it outside, take it outside. Even Death missed the list and that dude never misses. On the brink were Aziz Ansari’s first lead role in “30 Minutes Or Less”, The Farrelly Brothers’ “Hall Pass”, Ron Howard’s collabo with Vince Vaughn and Kevin James “Cheaters”, and the inspiring romcom “Cabin in the Woods.”

20. The Green Hornet

Studio: Sony Pictures
Director: Michel Gondry (Be Kind Rewind, Eternal Sunshine of the Spotless Mind, Human Nature)
Cast: Seth Rogen, Cameron Diaz, Edward James Olmos, Edward Furlong, Tom Wilkinson
Scheduled Release Date: 1/14/2011

Hmm, this nontraditional superhero flick just missed COED’s most anticipated list for 2010, so what happened? With Seth Rogen and Michel Gondry on the payroll, how could this get delayed six months? Originally tabbed for a late June 2010 release, the Sony Pictures project caught a case of the 3-D bug, not to be confused with The Human Centipede bug that causes movies to eat their own… never mind. So, the studio decided to re-purpose the footage for 3-D projection but why push to mid-January? Isn’t that a death knell for releases? The highest grossing opening weekend was Cloverfield in ’08 coming in at $40 or so million and that was made for about $25 mil. The script’s penned by Rogen and partner Evan Goldberg (Superbad, Pineapple Express), so this should be interesting. Diaz plays the love interest of a leaner, meaner Rogen and Ed “Motherf*cking” Furlong rises like a phoenix from the ashes to play Tupper. His last role in a “big” movie was 1999′s “Detroit Rock City” and “American History X”.

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19. Green Lantern

Studio: Warner Brothers
Director: Martin Campbell (GoldenEye, Casino Royale, Edge of Darkness)
Cast: Ryan Reynolds, Mark Strong, Blake Lively, Peter Sarsgaard, Tim Robbins
Scheduled Release Date: 6/17/2011

Did I just go back-to-back Green on Green? Oh no he didn’t! Oh, I believe I did. And there’s good reason for it, too. Seems like every time you have movies closely mirroring each other – even on the most simplistic level (in this case, superheroes and the color green) – you confuse people. Dante’s Peak vs. Volcano in 1997, Deep Impact vs Armageddon in 1998, Aladdin vs. Prince of Persia Sands of Time. The list goes on. Yes, the dedicated hoards of fanboys expressed their allegiances, but what about the sheep? Who’s more bad-ass: a dude who wears a ring (every fist begins with ‘F’?) to give him powers or the guy with the Asian sidekick? Lantern has a more conventional superhero blockbuster aesthetic with Ryan Reynolds and his superheroic physique combined with a summer release some six months after people hopefully (for Lantern) forget Hornet. With Reynolds also starring in Deadpool, which is rumored to release in 2011, will (simpler) audiences have trouble following? Seeing as Chris Evans can be the Human Torch and Captain America, I guess studios think they won’t. Many critics feel this shouldn’t be a movie. Do you agree?

Check out the realest fake trailer ever:

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18. Horrible Bosses

Studio: Warner Brothers
Director: Seth Gordon (“King of Kong”, November 2010′s “Freakonomics”)
Cast: Jennifer Aniston, Colin Farrell, Jamie Foxx, Jason Bateman, Jason Sudeikis, Charlie Day
Scheduled Release Date: 7/29/2011

Talk about WB bringing out the big guns for this dark comedy – they’ve assembled the dynamic duo from the Miami Vice remake (Farrell and Foxx), the “Wild Card” from “It’s Always Sunny In Philadelphia” (Charlie Day), Jenna Maroney impersonator and SNL’s Joe Biden (Jason Sudeikis), and Dark Comedy Knight Master Bateman. Topping it off is leading lady in every romcom ever, cougalicious Jen Aniston playing “her raunchiest role yet.” How can you miss it? I’ve been saying for years that you have to unleash her inner ho. Every trailer you see with Aniston you know A) she’s gonna pout B) she’ll have her heart-broken and C) it’s not her fault or if it is you’ll empathize with her because of A and B. You want to tap into the American male market? Go flip mode on us. Give bad girls gone good and good girls gone bad. Lady – street. Freak — bed. I want to bathe in this laugh riot soup and dry off in a d*ck towel. Oh, the plot features “three friends who hate their jobs and decide to murder each other’s bosses.” Like a darker version of “Nine To Five” but with d00dz. Count me in.

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17. Red Riding Hood

Studio: Warner Bros.
Director: Catherine Hardwicke (Twilight, Lords of Dogtown, Thirteen)
Cast: Amanda Seyfried, Gary Oldman, Shiloh Fernandez, Carmen Lavigne, Jen Halley
Scheduled Release Date: 4/22/2011

Ever seen “Thirteen”? It stars Marilyn Manson plaything Evan Rachel Wood as bad ass jailbait who likes to steal stuff, take painkillers and get punched in the face. It’s heartwarming and uplifting. Anyway, Catherine Hardwicke directed that award-winning indie and now she has her sights set on lensing another adolescent girl, only this time the chick’s generally known in Fable Land as an airhead. Will David Johnson’s script give her more of an edge like this chick? Well, for starters she falls for an orphaned woodcutter (generally known as the bad boy of medieval townsfolk) and has to avoid / conquer a werewolf that terrorizes her village. Also, how awesome is Gary Oldman? he could play ever male role in this pic and nail it. Plus, film’s produced by Leo. That dude does not get involved in things that suck (unless it’s really really really smoking hot models).

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16. Born To Be A Star

Studio: Sony Pictures
Director: Pro Bowl New England Patriots QB Tom Brady (not really, but that’s his name)
Cast: Christina Ricci, Don Johnson, Stephen Dorff, Pauly Shore, Nick Swardson, Justin Timberlake, Hilary Duff
Scheduled Release Date: 4/22/2011

“A kid from the Midwest moves out to Hollywood in order to follow in his parents’ footsteps — and become a porn star.” This cumedy from Sony Pictures raises several questions: Has porn become mainstream? Is it no longer taboo? Are we no longer allowed to be ashamed of that folder labeled, “DO NOT OPEN” in “My Videos“? I mean, people are watching it at work, 95% of semi-SFW men’s sites have at least one article on it per week (stop looking at us!). This premise isn’t so shocking as it would’ve been in the 70s or 80s. Had it been made then it’d probably be a drama since the subject matter is so controversial. My hopes are Christina Ricci gets all Black Snake Moan on us and makes me remember why I get up in the morning (besides to p*ss excellence) – to work my tail off so one day I can afford to buy her a ring. And not that Green Lantern sh*t either! The pseudo skin flick was originally scheduled to release in early September but my assumption is they’re retooling it to be in 3-D. Then it and you can both OPEN WIDE!

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15. Contagion

Studio: Warner Bros.
Director: Steven Soderbergh (Michael Clayton, A Scanner Darkly, Syriana)
Cast: Matt Damon, Kate Winslet, Jude Law, Gwyneth Paltrow, Marion Cotillard, Laurence Fishburne
Scheduled Release Date: 10/21/2011

Once you wipe the spunk off your face from watching Born To Be a Star in 3D, you can then enjoy a deadly virus! That’s right Contagion, “an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak”, will come at ya in three dimensions as well. I can’t find anything wrong with this cast and Soderbergh always does a fantastic job of making me ask, “Is this real life?” like I’m a kid fresh out of dental surgery. My gut says this could be the next “Children of Men,” which has some of the most intensely real action scenes I’ve ever witnessed.

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14. Immortals

Studio: Universal
Director: Tarsem Singh
Cast: Mickey Rourke, Kellan Lutz, Isabel Lucas, Henry Cavill, John Hurt, Stephen Dorff
Scheduled Release Date: 11/11/2011

Director Tarsem Singh’s last recognizable directing credit was a trippy mindf*ck about a psychotherapist called “The Cell” starring Jennifer Lopez. I had seizures watching the trailer and that was just from J Lo’s booty. Imagine what he can do with Mickey Rourke, Rourke’s affinity for unusual looking animals, and Greek mythology. On a side note, is Dorff vying for Comeback Actor of the Year? I might suffer from Dorfferload. Ew. I could never date Isabel Lucas. I’d be too worried our car would crash or she’d turn into a deception, which in turn would probably make our car crash. Either way, I don’t have insurance.

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13. Real Steel

Studio: Disney
Director: Shawn Levy (Date Night, Night at the Museum 1 & 2, Cheaper by the Dozen, Just Married)
Cast: Evangeline Lilly, Kevin Durand, Hugh Jackman, Hope Davis
Scheduled Release Date: 11/18/2011

The title and the premise of this boxing drama pump me the F up. I mean, it’s Rock ‘Em Sock ‘Em Robots for adults! Then, I saw that Disney is distributing it and I sharted, then stabbed myself. Hey Mouse House, you don’t have apply a 15th coat of sugar to make something inspirational and emotional. Here’s to hoping Evangeline Lilly goes back to her Lost roots and does the love triangle thing with Durand (also on Lost, X-Men Origins: Wolverine) and Jackman. Considering director Shawn Levy’s track record, be prepared for a toothache. Still, the possibilities! If you had Fincher or Eastwood behind the camera and Warner Brothers distributing, this would put Terminator to shame.

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12. Sucker Punch

Studio: Warner Bros.
Director: Zack Snyder (Watchmen, 300, Dawn of the Dead)
Cast: Vanessa Hudgens, Carla Gugino, Jena Malone, Jon Hamm, Michael Jai White, Emily Browning
Scheduled Release Date: 3/25/2011

The producers describe this effort from Watchmen and 300 director Zack Snyder as “Alice in Wonderland with machine guns” that blends dragons, B-52 bombers, and brothels. Um, I really have to wait ’til next f’n March to see this? Story follows “Baby Doll” (Emily Browning) who is imprisoned by her evil stepfather in a mental institution where he’s planned to lobotomize her in 5 days. To escape, she enters an alternate reality where she has to collect 5 objects before getting caught by some gnarly dude. She’s joined by her inmates as her imagination helps her make way in real life only to have the lines blurred. If there’s not a massive honey-drenched nude wrestling match in this, I will take umbrage, Mr. Snyder. Vanessa Hudgens‘ casting kind of throws me off, but then I see Carla Gugino and Jena Malone and all is well. You better bring it Vanessa, and not in that cheerleader kind of way either.

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11. Drive Angry

Studio: Summit Entertainment
Director: Patrick Lussier (The Eye, My Bloody Valentine, Scream)
Cast: Nicolas Cage, Kaley Cuoco, Amber Heard, Katy Mixon
Scheduled Release Date: 2/11/2011

Nic Cage channels his Gone With 60 Seconds and Ghost Riders skills to chase down the dicks who terminated his daughter. Big Bang Theory’s Kaley Cuoco, Pineapple Express pretty little peach Amber Heard, and Eastbound & Down’s Katy Mixon provide you with eye candy so you don’t go all road rage on someone after the lights come on in the theater. Flick is sure to be a combination of 1975′s Death Race 2000 and 2007′s Grindhouse: Death Proof. You know that feeling you get in Grand Theft Auto when you’re kinda sick of trying to accomplish missions so you just gank the closest car and mow down as many pedestrians as possible? Prepare to see Nic Cage lose patience and enjoy the ride.

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10. The Night Chronicles: Devil

Studio: Universal Pictures
Director: Drew Dowdle & John Erick Dowdle
Cast: Geoffrey Arend, Bojan Novakovic, Caroline Dhavernas, Chris Messina, Jacob Vargas
Scheduled Release Date: 2/11/2011

Not only does the Devil Wear Prada but he also takes many shapes and sizes; Elizabeth Hurley in Bedazzled, Al Pacino in The Devil’s Advocate, Harvey Keitel in Little Nicky, Jack Nicholson in The Witches of Eastwick, Peter Stormare (nihilist in Big Lebowski, goon in Fargo) in Constantine, and Gabriel Byrne in End of Days. The list goes on and on. So, with a story from M. Night Shyamalan about a group of people trapped an elevator who discover one of them is the devil, you have to figure there’s some kind of ridiculous twist. Like they’re all devils. And the guy who thinks he’s the devil is really God. Or the socialite’s chihuahua is an angel who must murder the innocents inside in order to prevent the devil from ever leaving hell. Or maybe the only food they have are devil dogs and the person who eats the last one becomes the Devil. Or maybe future Hall of Fame goalie Martin Brodeur from the New Jersey Devils is… M. Night Shyamalan.

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9. X-Men: First Class

Studio: 20th Century Fox
Director: Matthew Vaughn (Kick-Ass, Layer Cake)
Cast: Aaron Johnson, James McAvoy
Scheduled Release Date: 6/3/2011

Out of all the Origins stories Marvel could tell in the X-Men franchise, I’m not too keen on Professor Wheelchair and Magnet Man. We saw a glimpse of Magneto’s origins in the first X-Men and I don’t exactly remember Sir Charles X ever getting the back story treatment. Matt Vaughn, who directed cult favorite Kick-Ass (that already has a sequel announced), will helm this project and it’s rumored his male lead in Kick-Ass Aaron Johnson will play Magneto while Wanted’s James McAvoy takes time out of his schedule to stop bending bullets with his gun and starts bending bullets with his mind. Mind control versus metal control. Mental vs. Metal. Brian vs. Bronze. Come to think of it, I’m getting more and more pumped with these opponents. I personally enjoyed seeing the evolution of Wolverine and Sabertooth from brothers to mortal enemies, but that deconstruction was muscle-backed physicality whereas this is more of high octane chess game.

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8. Rise of the Apes

Studio: 20th Century Fox
Director: Rupert Wyatt
Cast: James Franco
Scheduled Release Date: 6/24/2011

The prequel to Planet of the Apes will feature James Franco as a genetic engineer whose work on the cure for Alzheimer’s leads to an inter-species battle for global dominance. I’ve always wondered what the hyper evolved and intelligent Planet of the Apes apes think of a gorilla like Amy from the movie Congo. Like is she considered to be the Timmy from South Park or Corky from Life Goes On? I saw Tim Burton’s remake of Planet of the Apes with Mark Wahlberg and Helena Bonham Carter in the theaters and I dug it when the leader of the funky bunch wasn’t panting and breathing heavily every scene. Who would you have in a nostril flaring contest – Franco or Wahlberg? Say hi to your mother for me.

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7. Battle: Los Angeles

Director: Jonathan Liebesman (Darkness Falls, The Texas Chainsaw Massacre: The Beginning)
Cast: Aaron Eckhart, Michelle Rodriquez, Michael Pena, Bridget Moynahan
Scheduled Release Date: 2/18/2011

This real-time war movie about a marine platoon’s defense against an alien invasion has been described as “Black Hawk Down meets Independence Day”. Sign. Me. Up. Tell me the soundtrack is Rage Against the Machine‘s Battle of Los Angeles and I’ll pay you for two tickets right now. The movie is based on a mysterious event that happened in Los Angeles during World War II in which the US military spotted UFOs and shot some down then blamed it on Al Qaeda or something. The event was labeled as a “false alarm” with “war nerves” used as an excuse for unleashing absolute hellfire on some weather balloons. As anyone ever seen a weather balloon? I wouldn’t be caught dead in one of those suckers, you get yer ass split by military grade weaponry.

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6. Cowboys & Aliens

Studio: Universal Pictures
Director: Jon Favreau (Iron Man 1 & 2, Elf)
Cast: Daniel Craig, Olivia Wilde, Harrison Ford, Sam Rockwell
Scheduled Release Date: 7/29/2011

Based on the graphic novel series of the same name, this sci-fi western focuses on what happens when seven strangers are picked to live in-house and have their lives taped, when they stop being polite and start getting real. No, actually, it’s what happens when aliens land in mid-1800s Arizona aiming to take over the world and end up dealing with Lone Rangers, Sundance Kids, Wild Bills, Roy Rogers, Fighting Illini, Braves, and the Tribe. This is like the David vs. Goliath of primitive versus advanced civilizations. This exquisite dish has all the right ingredients for blockbuster pie with a healthy chunks of James Bond (Daniel Craig), some Han Solo / Indiana Jones seasoning (Harrison Ford), and a squirt or five of hot (possibly alien) Olivia Wilde Wilde West.

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5. James Cameron Presents: Sanctum 3D

Studio: Universal Pictures
Director: Alister Grierson (5 movies I’ve never heard of but I’m sure they’re good)
Cast: Richard Roxburgh, Alice Parkinson, Rhys Wakefield, Dan Wyllie, Christopher Baker, Ioan Gruffudd

Scheduled Release Date: 3/11/2011
Anything with James Cameron’s name attached to it is going to make straight cash homey. You could release “James Cameron Presents Rectum” in 3-D and it could be just a toilet bowl shot of him taking a dump and it would gross $700 million worldwide. Hey folks, 3D’s been around for a while but you put out once blockbuster in that format and every Tom, Dick, and Harry Connick, Jr wants to follow suit. James opted not to his present his bunghole, instead he offers up a father and son expedition team that deep sea dive into “the least accessible cave system in the world” only to encounter life-threatening crises. Just slip the bouncer a $20 and offer to buy a bottle or two. That should take care of it.

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4. Captain America: The First Avenger

Studio: Paramount Pictures
Director: Joe Johnston (The Wolfman, Hidalgo, Jurassic Park III, Jumanji, The Rocketeer)
Cast: Chris Evans, Samuel L. Jackson, Hugo Weaving, Tommy Lee Jones, Stanley Tucci, Hugo Weaving

Scheduled Release Date: 7/22/2011
The jury’s still out on Chris Evans as superhero just as it is for Ryan Reynolds. These actors are known for their quirky expressions and comedic chops, so to take them seriously as saviors is, well, going to take a heroic effort. I mean, when he saves the woman I fully expect him either rip a fart or sneeze on her. In case you’re unfamiliar with the Admiral USA story, it follows a soldier who’s discharged from military service and decides to volunteer for a top-secret research project, which ultimately turns him into the red, white, and blue brute you see to the left. America’s taken a real bad rap of late, so maybe this will turn the world’s POV around. I mean, I think even America hates America at this point. Should be nice to see a little pro-USA propaganda again. Joe Johnston’s track record is suspect, but it’s hard to f up a film with Samuel L. Jackson and Tommy Lee Jones.

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3. Marvel’s Thor

Studio: Paramount Pictures
Director: Kenneth Branagh (1996′s Hamlet, 1994′s Frankenstein, 1993′s Much Ado About Nothing, 1989′s Henry V)
Cast: Chris Hemsworth, Natalie Portman, Anthony Hopkins, Kat Dennings, Ray Stevenson, Rene Russo
Scheduled Release Date: 5/6/2011

I’m not comic book nerd, probably because I got ripped off on a bogus copy of Superman when I was in 6th grade, but, to me, Captain America ranks above Thor in popularity and awareness, yet this release seems to be hyped more. The movie poster alone gets the blood flowing. Kenneth Branagh as director? Interesting choice. He’s mostly helmed Shakesperean remakes, which I’d watch to skip reading the books/plays, but if he can bring that fiery acting intensity to a Hollywood blockbuster overflowing with CGI and special effects, you might be looking at the best Marvel pic of the bunch. If you’re only exposure to Thor is “Adventures in Babysitting” then you should probably know Thor is “a powerful but arrogant warrior whose reckless actions reignite an ancient war.” As punishment, he’s sent to Earth where he battles the most dangerous villain in the world, Spencer Pratt.

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2. Super 8

Studio: Paramount
Director: J.J. Abrams (Lost, Cloverfield)
Cast: None announced. Not even rumored! SICK!!
Scheduled Release Date: 2011

I have a confession to make. I want to have J.J. Abrams’ baby. Yes, this even comes after the clusterf*ck that was the Lost finale. I lost days, weeks, and months at a time at work trying to figure out what the HELL Cloverfield was. I never watched Alias but moving forward if you want me to watch something, throw his name out there. I’ll bite. Not convinced yet? Not a JJA fan? I have two words for you: Spiel Berg. That’s right, the man who molded my childhood will produce what is sure to give theater audiences simultaneous orgasms. In true Abrams fashion, he’s not letting cats any out of any bags. All beans will remain unspilled. The only elements confirmed are the setting (1979), the genre (sci-fi, supernatural, mystery), and this radtastic trailer:

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1. The Hangover 2

Studio: Warner Bros.
Director: Todd Phillips (Starsky & Hutch, Road Trip, Old School, Frat House, The Hangover)
Cast: Zach Galifinakis, Bradley Cooper, Ed Helms, Heather Graham, Justin Bartha
Scheduled Release Date: 5/26/2011

It doesn’t matter where I am, who I’m with, or what I’m doing, if I see “The Hangover” is on pay cable, basic cable, or a poster ad in the subway, I’m watching it all the way through to the end. I’ve been a fan of Todd Phillips ever since 2000′s “Road Trip” and it’s been a bucket list item of mine to have one unforgettable cameo in one of his movies. The entire main cast is confirmed to return and rumor is Zach Efron makes an appearance. Well, if Vanessa Hudgens can be in a Zack Snyder film, I don’t see why Zef can’t get absolutely abused in Hangover 2. I mean, he needs to be kicked, punched, spat on, vomited on, peed on, dragged through garbage, and pushed to the absolute limit of human suffering for the audience to get on board with him being in the film. Then, he saves the day (by sacrificing his life).

2010 World Cup Opening Ceremony

From: http://www.boston.com/

The 2010 FIFA World Cup opened last Friday in South Africa, after years of preparation, with an Opening Ceremony at Soccer City Stadium - the first matches taking place over the weekend. Thousands attended the opening concerts and matches in person, while tens of millions watched events unfold on screens large and small across the world. Collected here are some scenes from the opening ceremonies, the first several matches, and fans young and old around the world riding emotional rollercoasters while watching the 2010 World Cup. (42 photos total)

A man watches the opening match of the 2010 World Cup between South Africa and Mexico in Bloemfontein June 11, 2010. (REUTERS/Jorge Silva)

A South African flag incorporating the flags of each nation at the tournament is waved at the Opening Ceremony ahead of the 2010 FIFA World Cup South Africa Group A match between South Africa and Mexico at Soccer City Stadium on June 11, 2010 in Johannesburg, South Africa. (Clive Rose/Getty Images) #

South African air force aerobatic planes fly by on June 11, 2010 during the FIFA WC2010 opening ceremony at Soccer city stadium in Soweto. (GIANLUIGI GUERCIA/AFP/Getty Images) #

A drummer performs during the 2010 FIFA World Cup Opening Ceremony on June 11, 2010 in Johannesburg, South Africa. (Clive Mason/Getty Images) #

A performer in the 2010 World Cup opening ceremony in Soccer City stadium

Click here for the Full GALLERY: Opening weekend - 2010 World Cup

Tuesday, June 15, 2010

Coke Greenlights Mello Yello Expansion With Retro Look

- Elaine Wong
from: http://www.brandweek.com/

Mello Yello, Coca-Cola’s longtime competitor to PepsiCo’s Mountain Dew, is channeling the spirit of 1979 in an attempt to break out of its perennial also-ran status.

The new Mello Yello cans, which began appearing on shelves over the last few weeks, hearken back to the brand’s introduction that year with a pair of green- and light-red L’s “strolling off the edge of the can,” as Coke describes it.

The somewhat retro look is part of Coca-Cola’s plan to expand the brand’s distribution beyond its current regional footprint. The new cans, for instance, will begin showing up in cities like Philadelphia as well as in the Northwest. The redesign, which replaces a look that was closer in style to the current Mountain Dew, is meant to appeal to teens and young adults—Mello Yello’s core target—but also older consumers who may remember the brand’s original packaging. Mello Yello’s repackaging is the first major marketing attention the brand has gotten in years. (Mello Yello had no appreciable spending last year, per the Nielsen Co., which doesn’t track online spending.)

Peter Clarke, CEO of Product Ventures, a brand strategy and design firm, said the relaunch is part of a trend in which consumers are gravitating to things that are comfortable and familiar. “People are retreating like Thoreau did to Walden Pond,” he said. Designs that tend to be simple, nostalgic or have a “retro flair” are comforting, whereas “things with an edge speak to fast pace, hectic and crazy. People are already overwhelmed quite a bit,” he added.

Coca-Cola is supporting the launch via out-of-home, radio and digital ads, the latter of which launch in August. One outdoor execution reads (with a nod to the British singer-songwriter Donovan): “They call me Mello Yello.” There’s also the accompanying tagline, “The original smooth,” which appears on the can.

The company tapped New York-based design agency Stag&Hare for the new look, and Mutt Industries in Portland, Ore., handled advertising duties. Sabrina Tandon, who goes by the title senior manager of smooth, is in charge of marketing Mello Yello.

Coke sold 27 million cases of Mello Yello last year versus 630 million for Mountain Dew, according to Beverage Digest. John Sicher, the publication’s editor, said that Mountain Dew has been marketed very well by PepsiCo and as a result completely dominates the citrus segment, though Coca-Cola’s Sprite is a big player in the clear lemon-lime category. “Mountain Dew is a very strong brand; it’s done very well,” he said. “Coke is smart to try to get [into] more of the citrus segment action.”

Gerry Khermouch, editor of Beverage Business Insights, an industry publication that covers the nonalcoholic beverages industry, said Mello Yello’s redesign is a good move. “We seem to be in a period where a new generation is discovering the 1960s/70s and flaunting peace symbols, psychedelic music styles, Afros and the like,” he wrote in an e-mail. Plus, flavored carbonated soft drinks have taken off in a downturn, and both Coca-Cola and Pepsi have focused their attention there. “The big checks they were willing to write to hang onto Crush is another indicator of that,” he said, referring to both companies’ decision to buy their main North American bottlers and continue distributing Dr Pepper Snapple Group brands, including the orange-flavored soda.

Popular Dogs and Their Genetic Problems (INFOGRAPHIC)

From: infographic.s3.amazonaws.com

Amazed Boffins Probe Ozzy's Genetic Code

Elizabeth Scott,
Sky News Online

Scientists are to map Ozzy Osbourne's genetic code in a bid to find out how he is still alive after decades of drug and alcohol abuse.

Ozzy Osbourne

Hard-living Ozzy Osbourne has admitted abusing drink and drugs for 40 years

The former Black Sabbath frontman is only one of a few people in the world to have his full genome analysed.

It is hoped the results from the £27,000 test, which takes three months, will provide information on how drugs are absorbed in the body.

Ozzy, 61, has lived a life that would presumably kill any ordinary person.

Even the singer himself cannot understand how he has survived this long, recently describing himself as a "medical miracle" after going on a "bender" for "40 years".

He has admitted drinking four bottles of cognac a day at one point, "blacking out, coming to again and carrying on".

Ozzy and Sharon Osbourne

Ozzy Osbourne with wife Sharon, who he once tried to strangle

Ozzy famously bit the head off a rat while performing with Black Sabbath and in 2003 broke his neck in a quad bike accident.

He also has a genetic disorder similar to Parkinson's disease and on at least one occasion has been committed to a mental institution.

Despite all his excesses, he is still with wife Sharon, who he once tried to strangle, and the couple have three grown-up children.

Now he may get some answers from US company Knome, which will use a blood sample to map his genome.

Nathan Pearson, director of research at the firm, said: "Sequencing and analysing individuals with extreme medical histories provides the greatest potential scientific value."

The results will hopefully help scientists understand why the bodies of hard-living rockers such as Ozzy, Keith Richards, Ronnie Wood and Iggy Pop are able to take more substance abuse than the average person.

Skydivers smash freefall record in Australia

From: http://www.telegraph.co.uk/

A team of Australian skydivers have broken their national record for the most freefallers in a formation.

Casting a spectacular image several thousand feet up, the 112-strong team smashed their national record for the most number of freefallers in a formation in the skies above Perris Valley, California, on Sunday.

Using precision timing and a well-rehearsed routine, the divers formed a giant circle with spokes circling out from the middle.

Plummeting towards earth at 120mph, they had just 70 seconds to find their partner and get into position to claim the title.

Incredibly the team broke the record three times in one day, after jumping with 105, 109 and finally 112 people.

The largest freefall formation on record was set in February 2004 in Thailand and comprised of 357 jumpers from over 40 countries.

BBC May Filter Out Vuvuzelas from Broadcasts

Fans play their vuvuzelas prior to the World Cup group D soccer  match between Serbia and Ghana at the Loftus Versfeld Stadium in  Pretoria, 13 June 2010
Photo: AP

Fans play their vuvuzelas prior to the World Cup group D soccer match between Serbia and Ghana at the Loftus Versfeld Stadium in Pretoria, 13 June 2010

The BBC says it may start to filter out the sound of vuvuzelas from its World Cup broadcasts, following complaints about the incessant drone.

The BBC said Tuesday it had received 545 complaints from viewers, forcing officials to look into options to reduce the noise from the plastic trumpets.

One option would be to offer an electronic filter that reduces most of the ambient noise while maintaining the game commentary.

Football coaches, players and reporters have all complained about the constant din generated by thousands of vuvuzelas at the stadiums. However, FIFA officials say the horns are a South African tradition and will not be banned.

Some information for this report provided by AP, Reuters and AFP.