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Monday, January 19, 2009

Group Sues Coke Over Vitaminwater Claims

Vitaminwater by Coca-Cola

Consumer Group Says Drink Helps Obesity, Not Health

Friday, January 16, 2009

Vitaminwater, which is marketed as a healthy drink, is nothing more than soda without the bubbles, according to a consumer group that has filed a lawsuit against maker Coca-Cola, claiming deceptive advertising practices.
2009: New Year, New You
The Center for Science in the Public Interest said that Coke's claims that the drinks can improve health are unsubstantiated.CPSI said that the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity than any health benefits other ingredients might provide. It also said that the claims of help for the joints and bones cross the line into fraud.

Coca-Cola responded with a statement on its Web site that called the move ridiculous and ludicrous."Vitaminwater is a great tasting, hydrating beverage with essential vitamins and water, with labels showing calorie content," it said. The company also said the drink, like all its products, can be part of a healthy diet.CSPI disagreed."Vitaminwater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon," said Steve Gardner, the group's director of litigation.Michael F. Jacobson, the executive director, said people should get their vitamins from real food or inexpensive supplements.