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Friday, August 29, 2008

Bloomberg Accidentally Publishes Steve Jobs Obituary

The Bloomberg financial newswire decided to update its 17-page Steve Jobs obituary today -- and inadvertently published it in the process. Some investors were undoubtedly rattled to see, as our tipster did late this afternoon, the Apple CEO's obit cross the wire and then suddenly disappear. Jobs's battle with pancreatic cancer, and speculation over his health, jarred Wall Street earlier this year and continues to be the subject of speculation. The Times weighed in on the matter as recently as last month, when columnist Joe Nocera spoke with the secretive tech executive. But news organizations routinely prepare obituaries in advance, even for the healthy. And if Bloomberg readers had seen the internal story slug, "testjobs," their jitters might have abated. The obit, which we've obtained and reprinted after the jump, is a bit macabre to read but should not scare you out of your Apple shares.

Read the whole story here.