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Monday, July 11, 2011

McDonald's to Serve English Pub Burgers: Is Fillet of Fish and Chips Next?

Burger Business
The new McPub...Wonder if they'll be a McGuiness to go with it???
Burger Business has reported that a new McDonald's English-style pub burger is in the works.
The English Pub Burger is an Angus third-pound burger, garnished with hickory-smoked bacon, white cheddar and American cheeses, grilled onions, steak sauce, and smoky Dijon mustard sauce on an artisan roll.

The burger is set to be tested in the Midwest. No word yet whether the English Pub Burger will be hitting South Florida's McDonald'ses anytime soon.

The slogan on the American ad campaign (via tray liner) says the burger is so good, you'll be gobsmacked (that's British slang for "astounded," but in McDonald's case, "freaked out" is just as good).

We're hoping this starts a completely new era for McDonald's, which has a slightly tired menu (I mean, how many people actually admit to eating there?)

How about a McFillet of Fish and Chips? Or a McCurry Chicken Sandwich? Or a warm, crisp mincemeat pie in a box? We think the combination of bland English pub food and bland bad McDonald's is a match that's been a long time in the making.