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Tuesday, March 31, 2009

NC-17 : To be or not to be

With this weekend’s announcement that the upcoming comedy from Sasha Baron Cohen has been given an NC-17 rating, Bruno now adds itself to the list of films ‘unsuitable’ for children under 17. The film was only given the rating after its first submission to the MPAA so odds are it will be re-edited down to a respectable R rating to earn more money. Studios are notorious for not releasing films in theatres that get an NC-17 rating in order to recoup their funds.

This process began back in 1989 when the Peter Greenaway film The Cook, the Thief, His Wife, and Her Lover was the first film ever to receive the NC-17 label after the MPAA originally gave the film an X rating, but due to a large outcry over the films artistic integrity the new rating was created with approval from then president Jack Valenti.

Now, with most theatre chains out right refusing to show NC-17 films in their theatres for fear of public outcry, and the fact that they will not earn enough money, many studios now market their films with a ‘Hard R’ rating. The fake moniker has not been approved or denied by the MPAA and is just swept under the rug as its films contain scenes which under normal circumstances would be given an NC-17 rating.

Truth be told those films slapped with the NC-17 rating have historically not made that much money– as seen below– but what you got to wonder is that those films mentioned are all mainly independent films and some films of ‘lesser quality’.

Following grosses taken from box office mojo

1 2340 Showgirls MGM $20,350,754 1995
2 3195 Henry & June Uni. $11,567,449 1990
3 3687 The Cook, The Thief, His Wife and Her Lover Mira. $7,724,701 1990
4 4146 Bad Education SPC $5,211,842 2004
5 4267 Lust, Caution Focus $4,604,982 2007
6 4392 Tie Me Up! Tie Me Down! Mira. $4,087,361 1990
7 4812 The Dreamers FoxS $2,532,228 2004
8 5026 Crash (1996) FL $2,038,450 1996
9 5054 Bad Lieutenant Aries $2,000,022 1992
10 5226 Wide Sargasso Sea NL $1,614,784 1993
11 5360 A Dirty Shame FL $1,339,668 2004
12 5672 Whore Trim. $1,008,404 1991
13 5898 Young Adam SPC $767,373 2004
14 5989 Inside Deep Throat Uni. $691,880 2005
15 6056 Dice Rules 7Art $637,327 1991
16 6106 Orgazmo Oct. $602,302 1998
17 6260 Bent Gold. $496,059 1997
18 6739 Tokyo Decadence N.Arts $277,845 1993
19 6995 Matador WA $206,952 1988
20 7001 Man Bites Dog Roxie $205,569 1993

From the past 17 years only 19 films were released in theatres under the NC-17 rating. Compare that to the number of films released each ear. According to the most recent data from the MPAA, 2007 saw 603 films released in the U.S theatrically.

Some films that were originally given the NC-17 rating and then changed to an R or a Hard R include:

The Godfather part III

Boys Don’t Cry

Last Tango in Paris

Requiem for a Dream ( I think we all know for what scene)

Pulp Fiction

The Wild Bunch- This 1969 film also holds the distinction for being originally an R rated film when it was shown in theatres and released on video then in 1993 when the film was gearing up for a re-release in theatres the film was then rated NC-17.

Of these few films mentioned all share on common element. They are all Oscar nominated films. Now of course the Oscars are by no means the end all as to what a great movie is, but it does certainly add questions as to whether quality films can earn respect with the NC-17 label. Either way with only 19 films released in the past 17 years there certainly is room for more films to come whether or not the films earns huge dollars at the box office.

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