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Tuesday, October 14, 2008

2010 Camaro Pricing Announced

DETROIT — Chevrolet avoided bargain-basement pricing on its 2010 Chevrolet Camaro, positioning the eagerly anticipated coupe slightly higher than the base models of its main competitors, the 2009 Dodge Challenger and 2009 Ford Mustang. The 2010 Camaro starts at $22,995, including a $750 destination charge, for the V6 LS model; the 2010 Chevrolet Camaro SS, with an estimated 400 horsepower, starts at $30,995.

In comparison, the base 2009 Dodge Challenger SE with a 3.5-liter V6 is priced at $21,995, including a $675 destination charge. The base 2009 Ford Mustang with a 4.0-liter V6 starts at $20,790, including a $795 destination charge. The uplevel 2009 Dodge Challenger R/T with a 5.7-liter Hemi V8 starts at $29,995, including destination, while the 2009 Ford Mustang GT with a 4.6-liter V8 starts at $27,570, including destination.

However, it's a different story with the top-end models. The 2009 Dodge Challenger SRT8 significantly outpaces the 2010 Camaro in price with its $39,995 sticker. The 2009 Ford Mustang Shelby GT500 Cobra with a supercharged 5.4-liter V8 is the king of the hill in terms of pricing with its $43,480 sticker. In comparison, a top-of-the-line 2010 Chevrolet Camaro SS starts at $34,180.

The 2010 Camaro sticker can rapidly inflate if a consumer loads up on a long list of options. An RS appearance package, which is available on Camaro LT and SS models, is priced between $1,200 and $1,750. It bundles HID headlamps with integrated halo rings, a spoiler, specific taillamps and 20-inch wheels. Cyber Gray metallic stripes or white stripes add another $395, an automatic six-speed transmission adds $995 and a power sunroof adds $900. Expect to pay $295 for Red Jewel Tint premium paint, $495 for a Boston Acoustics systems and $500 for an interior trim package.

The 2010 Chevrolet Camaro SS will undoubtedly be the most coveted model in the lineup. It is equipped with the new L99 V8 on automatic-transmission-equipped SS models and makes an estimated 400 horsepower and 395 pound-feet of torque. Chevrolet says this version delivers an estimated 23 miles per gallon on the highway. However, as of Tuesday morning, the EPA had not yet listed Camaro fuel economy numbers on its Web site.

As part of its pricing announcement, Chevrolet said Camaro will be included in the new NBC drama "My Own Worst Enemy," starring Christian Slater. The show premiered on Monday, the same day that Chevy dealers began taking orders for the Camaro.

Inside Line says: The 2010 Chevrolet Camaro is carefully priced and should go flying out of showrooms with little problem.