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Friday, September 30, 2011

Ocean Spray readies Craisins and chef Ming Tsai for Epcot exhibit

Ocean Spray Cranberries Inc., the cooperative of cranberry and grapefruit growers, said it will exhibit its Craisins brand of dried cranberries at the Epcot International Food & Wine Festival in Florida.

The exhibit is scheduled to run from Sept. 30 through Nov. 13, and plans call for celebrity chef Ming Tsai of Blue Ginger fame to make an appearance at the cranberry bog exhibit on Oct. 11, said Ocean Spray, whose headquarters campus is located on the Lakeville-Middleborough line.

For Ocean Spray, an ongoing marketing challenge is to convince the eating public that cranberries are good for more than just slathering onto a helping of Thanksgiving turkey. The cranberry is a versatile ingredient, and one that should be top of mind for any home cook with Julia Child aspirations, Ocean Spray believes.
So to convey the notion that the Craisin should be a regularly used ingredient, Tsai will join other uber chefs at the Oct. 11 event to “whip up an array of worldly cranberry creations celebrating the versatility of the cranberry and the many cuisines and cultures celebrated in the World Showcase at Epcot.” Ocean Spray said in a press release.

The Epcot exhibit follows up on a deal that Ocean Spray struck last year that makes Craisins the official fruit snack of the Walt Disney World and Disneyland Resorts.
Chris Reidy can be reached at