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Thursday, August 4, 2011

American Airlines And Gogo Roll Out In-Flight Personal Device Video Streaming To 767 Fleet


Entertainment On Demand

As we heard earlier this Spring, American Airlines became one of the first North American airlines to begin testing Gogo’s in-flight streaming video to personal devices for passengers. Today, the company is announcing a broader roll out of the new entertainment product to its entire fleet of 767 aircrafts, mainly on routes between New York’s JFK, Los Angeles, and San Francisco.

We’ve also learned more details about the entertainment product. The system will wirelessly stream content such as movies and TV shows from an inflight library to select types of Wi-Fi-enabled laptops during flights. ‘Entertainment On Demand’ will be available for $0.99 per TV show and $3.99 per movie. Customers do not have to purchase inflight Wi-Fi to use Entertainment On Demand can just click on the Entertainment On Demand banner on the inflight Wi-Fi homepage, select a movie or TV show, enter the form of payment and click “rent.”

American Airlines says that the platform currently offers 100 movies and TV shows, which will remain accessible for viewing after the customer has landed (movies for 24 hours and TV shows for 72 hours). The goal, says the company, is to roll the in-flight entertainment system out to all wi-fi enabled aircrafts. American Airlines actually only received received FAA certification for the system this month.

In the coming months, in-flight wifi provider Gogo plans to make tablets and other devices available for use with the product. I can imagine many users may want to be able to stream movies to their iPads in flight as opposed to using laptops.

Here’s a video explaining how the service works.