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Tuesday, November 23, 2010

Netflix streaming-only subscription revealed

Netflix announced this morning changes to its subscription plans for customers that use steaming and disc-based content delivery.

Beginning in January the price of the disc-by-mail delivery and steaming content subscription plan will see an increase of $1 a month to $9.99. In addition to the price increase, Netflix introduces a $7.99 streaming-only subscription option to consumers. Coincidentally, the pricing for the streaming-only subscription is $7.99 - the same price for a monthly subscription to Hulu.

The company said in an announcement this morning that this new option is a direct result of the viewing habits of subscribers. Current subscribers are watching more content via the streaming option than via the disc-by-mail option. In addition, the company expects that streaming content viewing will surpass disc-based consumption by year's end.

Netflix recently announced that it plans to invest more money to license streaming content than to acquire DVDs. The challenge the company faces is that most of the newest entertainment offerings are on disc.

For more information on pricing changes that take effect in January, visit". Netflix is available in the United States and Canada via PlayStation 3, Xbox 360, Wii, and other internet-connected devices.