Coca-Cola Making Chairs Out of 3 Million Recycled Coke Bottles

By: by jerryjamesstone
From: http://greenopolis.com/

Coca-Cola is creating a new chair line from 3 million recycled Coke bottles.

The chair is a joint effort between Coke and leading furniture manufacturer Emeco (Electric Machine and Equipment Company). Emeco chairs have become a bit iconic after being featured on the hit TV show Sex and the City.

The company got an early start creating chairs for the U.S. Navy during World War II. In fact, the contract specified that the chair be able to withstand a torpedo blast to the side of a destroyer. That chair was made from 80-percent recycled aluminum with a painstaking 77-step process.

“The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design,” said Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company.

Each new chair uses at least 111 20-ounce recycled PET soda bottles diverted from Coke's recycling plant in Spartanburg, South Carolina. The plant happens to be the world's largest bottle-to-bottle recycling facility.

It's called the 111 Navy Chair which is a play on the chair's original name--106 Navy Chair--and the quantity of Coke bottles used. The chair will cost $230 and is available in six colors: Coca-Cola Red, Snow, Flint, Persimmon, Grass, and Charcoal. That price is about half of the original Navy Chair.

“When Coca-Cola approached me with this project I jumped on it,” said Gregg Buchbinder, Chairman of Emeco. “I was excited about the impact of reusing the PET from about three million plastic bottles a year. That’s a lot of bottles and a lot of chairs.”

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Source: MNN