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Tuesday, December 29, 2009

Plastic Surgery: Dissecting Barbie Packaging

If you spent most of your Christmas morning tearing and swearing as you tried to get the packages open, you may be wondering if all of this wasteful packaging is really necessary. Consider these facts about the role of packaging in our consumer economy. One third of our waste comes from packaging from the 430 billion dollar global packaging industry. That’s larger than the global auto manufacturing industry. So what can you, as an individual, do about it? Here is one look at the disposable stuff that comes with a famous 11.5 inch doll, herself an icon of American consumer culture.