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Friday, May 22, 2009

CES to expand Apple section

The Consumer Electronics Association, which hosts CES in Las Vegas every year, said Thursday that the trade show will expand its Apple section from 4,000 square feet to 25,000 square feet.

Apple CES

CES is devoting more floorspace to Apple this year. But will Apple attend?

(Credit: Tom Krazit/CNET)

It's called the iLounge Pavilion and will be an exhibition area for products related to the Mac, iPod, and iPhone. This year, for the first time, there will also be a section for applications for use on Apple products.

The original 4,000-square-foot space sold out within days of the announced availability to retailers, developers, and accessory makers looking to exhibit their wares and services, according to the CEA. That led to the decision to expand the floor space.

After Apple announced that the 2009 MacWorld Expo in January would be its last participation in the event, speculation arose that the company might choose to appear at CES--which is held around the same time--instead.

But despite the CEA's decision to create the Apple section, first announced in January, Apple has not yet commented on whether it would participate or not. The reason that the company bowed out of MacWorld--that it doesn't really need to participate anymore--would seem to preclude a similar type of presence at CES, where it would be one of thousands of companies on display.