Don LaFontaine, the voice of movie trailers, dies at 68

by Mark Medley

You may not recognize the name Don LaFontaine but you definitely know the voice.

LaFontaine, who passed away Monday at the age of 68, was THE voice of movie trailers for almost 30 years.

The Minnesota-born LaFontaine reportedly voiced over 5,000 trailers and almost 350,000 commercials. He's responsible for the ubiquitous trailer-opening phrase "In a world..."

From his website:

Over the past 25 years, LaFontaine cemented his position as the "King of Voice-overs." Aside from his continuing work in the trailer industry, he has also been the voice of NBC, CBS, ABC, Fox and UPN, in addition to TNT, TBS and the Cartoon Network. By conservative estimates, he has voiced hundreds of thousands of television and radio spots, including commercials for Chevrolet, Pontiac, Ford, Budweiser, McDonalds, Coke, and many other corporate sponsors. At last count, he has worked on nearly 5000 films, including appearances as the in-show announcer for the Screen Actors Guild and Academy Awards. Based on contracts signed, he has the distinction of being perhaps the single busiest actor in the history of SAG.