Zazzle Shop

Screen printing
Showing posts with label Einstein. Show all posts
Showing posts with label Einstein. Show all posts

Wednesday, April 22, 2009

New Features Found in Einstein's Brain

by Miranda Marquit Albert Einstein, Nobel Photo, 1921

Enlarge

Albert Einstein had a brain different from the "average" person.

(PhysOrg.com) -- When one thinks of Einstein, it is natural to assume that obviously his brain differed from that of the average person. And, ever since Thomas Harvey, a pathologist in Princeton, removed Einstein's brain upon his 1955 death and documented it, scientists have been studying it. Currently, Einstein's brain is in 240 pieces, mounted on slides. However, measurements and photographs were taken of the brain prior to its dis-assembly, and these photos are pored over every few years by those wishing to unravel the secrets of the brain belonging to one of the geniuses of the 20th Century.

In 1999, an anatomical study of Einstein's brain was made. Interestingly, reports Science Now, his brain was smaller than average:

"One parameter that did not explain Einstein's mental prowess, however, was the size of his brain: At 1230 grams, it fell at the low end of average for modern humans."

This meant that it was necessary to study the other intricacies of his brain. If Einstein's overall brain were at the smaller end, perhaps there were other things to find. The 1999 study by a team in Canada found that Einstein's parietal lobes were 15% wider than average. Science Now points out that these lobes are usually connected to spatial and visual cognition, as well as mathematics.

A new study has found even more differences in Einstein's brain. Dean Falk works at Florida State University and has studied the photographs of Einstein's brain in detail. In addition to the parietal lobes, Falk claims to have discovered a pattern of ridges and grooves in those wider lobes that is rare. This rare pattern is thought to have contributed to Einstein's visual thinking when it came to physics.

Another difference Falk found is related to a knob found in the . Science Now describes the implications of this knob in the brain:

"[ I ]n other studies, similar "knobs" have been associated with musical ability. (Einstein had played the violin avidly since childhood.)"

The idea is that what made a genius has more to do with the structure of his brain, than its size. However, it is important to keep in mind that Einstein's brain in its totality can only be studied via photograph and compared to other photographs. And, of course, the brain is a complex and still-mysterious organ. But it may be that we can glean some additional insight from studying the structure of Einstein's .

© 2009 PhysOrg.com

Wednesday, November 5, 2008

In Death, Einstein Makes More Money than John Lennon

einsteinWho said going into science wasn’t a lucrative career move? In Forbes’ latest ranking of the highest earning dead celebrities, Albert Einstein beat out the likes of John Lennon, Andy Warhol and Marilyn Monroe to take the fourth spot behind Elvis Presley, Charles Schultz and Heath Ledger. Even though the father of relativity has been dead for 53 years, he remains one of the most recognizable faces in the world. He’s been a consistent appearance on Forbes’ list and raked in $18 million last year.

But where is all this money coming from? And who gets it?

As it turns out, Einstein doesn’t have any living heirs. He bequested all his personal papers, intellectual property rights and the right to use his image to the Hebrew University of Jerusalem. The university hires the company Greenlight to manage these rights and dole out permission for Einstein paraphernalia. (Greenlight also manages the rights to Steve McQueen and the Wright brothers.)

Greenlight says they receive 400 applications a year to use Einstein’s image, but they only approve about 40 of them. According to Martin Cribbs, director and brand strategy manager of Greenlight, to receive approval a company needs to prove that they are serious about the product, provide three years of sales predictions, and demonstrate a commitment to green issues. Cribbs says they reject proposals for cigarettes, sex toys, and anything of a scatological nature, like toilet paper.

Among products that have made the cut are Einstein calendars, mugs, jigsaw puzzles, action figures and a Japanese brand of coffee made by Nestle. The biggest source of revenue to the Einstein estate, however, comes from parents hoping to raise their very own geniuses. Disney’s line of Baby Einstein products, including educational DVD’s, books, and toys for babies, brings in millions every year. Most recently, Einstein has also been seen hawking Kobe Bryant’s new Nike ZKIII sneakers as part of its Genius campaign.

Earlier this year, Hebrew University asked an Israeli telephone company to retract its advertisements for its new Google-enabled mobile phones because they used the slogan “Everyone’s become an Einstein.” The company was told that it would cost NIS 400,000 (more than $100,000) to use the frizzy haired scientist-celeb for their ad campaign. Take that, Elvis.