Adidas Is In All Commercial feat. Justice - Civilization (Directed by: Romain Gavras)

Uploaded by leahs

Heart over head. Inclusion over ego. United by passion, we go all in.
New commercial for Adidas, featuring Justice's new track, "Civilization".
Buy it on April 4th on iTunes! -- http://www.facebook.com/etjusticepourtous
Video directed by Romain Gavras.
Also, featured on www.nvrmndclothing.com

Adidas' Star Wars line gets its own commercial

by: Paul Tassi 

A long time ago in uh, well, this galaxy, I brought you the news that Adidas was coming out with a STAR WARS line of shoes that ranged from ridiculous to crazy awesome. But not content with just making this a niche campaign, Adidas has debuted a full length commercial for the line which you can see below.
I’m not quite sure what David Beckham and Snoop Dogg are doing here, but the more the merrier I suppose, and I also didn’t realize that underground street racing…on foot…was a big pastime of kids these days.
But in any case, the commercial is pretty sweet, and there’s a bumping remix of the Imperial March I think you’ll enjoy. Check it out:

Source: JoBlo

The 2010 Star Wars Edition Adidas Shoes Are Kinda Genius

BY Cliff Kuang
From: http://www.fastcompany.com/

The full line is actually pretty subtle. Stylish, even.

A month ago, we wrote about the new Star Wars--themed shoe line Adidas was creating for 2010. At the time, only teaser shots were available. But the full deets are out, and the results, against all expectations, are kind of awesome.

What's particularly clever is how very subtle the Star Wars references are. Spotting these on the street, you'd never know they were themed cross-branding. But if someone told you what the visual inspiration was, you'd say "Ah-ha!"

Yoda's shoes have that rugged, handmade look that's oh so popular in the forbidding swamps of Dagobah:

The X-wing shoes look exactly like what you'd be wearing to pilot one: Comfy, light, and a little bit weathered from running around the cargo hold screaming about the Empire:

The AT-AT shoes pick up lots of clever details from their inspiration--like the upraised, rounded joints and the ribbed tongue, that looks like the articulated neck joint of the AT-AT:

My personal favorite, the Luke high tops. Remember that Rebel flight suit he wore? These match up perfectly, down to the white detailing at the ankle that echoes the white breathing apparatus, and the signature shade of burnt orange:

[See a couple more kicks at Fubiz]

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