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Monday, September 19, 2011

Ikea Store Builds A Playroom For Men Where Wives Can Drop Their Husbands While They Go Shop

By Sarah Firshein


An Ikea store in Sydney, Australia, has either set retail shopping forward by three decades or set gender equality back by three decades—you decide: they're testing out Manland, which is, as one local newscaster describes it, "basically a creche for husbands and boyfriends with short retail attention spans, a place to hang out while their wives and girlfriends run the aisles of Ikea."

Think ultimate man-cave stuff such as video games, foosball tables, free hot dogs, pinball machines, and oddly enough, no books. (Apparently reading is not encouraged in Manland!) As with Ikea's childcare creche, women dropping off their husbands and boyfriends are given a buzzer. "After 30 minutes, the buzzer goes off, it reminds you that you have to come pick up your man or else, you know, we may have to all the authorities," explains one Ikea sales associate.

Clearly there are a number of loopholes in this whole program, not the least being the fact that it overlooks gay couples. And secondly, when is 30 minutes ever enough time to successfully navigate an Ikea.

This post originally appeared at Curbed.