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Tuesday, July 13, 2010

Buying the New Chevy Corvette – Get to Build Your Own Engine

corvette build engine

Chevrolet may just have unleashed a masterstroke in product-marketing by allowing customers who order their Corvette (Z06 and ZR1) to have the option of a one-day experience where they will help a master technician build their engine from the block up. Customers can shell out an additional $5,800 to hand-assemble at GM’s Performance Build Center in Wixom, Michigan. In case you’re left wondering – the customer cannot add additional parts to up the horsepower, and the engine will still be covered by warranty.

Every customer who orders a ZR1 will also receive complimentary two-day course at either of two official Corvette ZR1 Driving Schools: Ron Fellows Performance Driving School at Spring Mountain Motorsports Ranch in Pahrump, Nev., or the Bob Bondurant School of High Performance Driving in Chandler, Ariz. The course will teach new owners how to fully enjoy the performance of the ZR1 (read: Heel/toe shifting, threshold braking, and cornering) in a safe, closed-course environment.

Also available is a Museum Delivery program that will allow customers to take delivery of their Corvette at the National Corvette Museum in Bowling Green, Ky. They will receive a private tour of the GM Bowling Green Assembly Plant, home of the Corvette, and the National Corvette Museum, along with a personalized demonstration of the Corvette’s features. The Museum Delivery option is $490.

The Corvette Buyers Tour is another unique feature that allows for customers to watch their Corvette follow the build process from the start of body assembly to the end of the line at GM’s Bowling Green Assembly Plant. This tour includes the chance to witness areas of the plant not included on the general Plant tour. The customers will also have the opportunity to buy a photo album that entails the entire build process of their car. The leather-bound album includes more than 20 pages of text and photos devoted to capturing the entire Corvette build process, along with a letter of authenticity from the National Corvette Museum.

via GM