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Friday, December 18, 2009

Justin Timberlake named new Audi "brand ambassador"

All we really want to do at this moment in time is make a never-ending series of N'Sync jokes. But we don't know any. So instead, let's talk about how Audi has just picked Justin Timberlake to be their new spokesman. What's JT doing specifically? Seems as if the four interlocking rings folks are gearing up to do some sort of "extraordinary Internet campaign" for the A1 and "That's where Timberlake will play a leading role."

Just yesterday, we published a report that the new Audi A1 will possibly not be coming to the U.S. Obviously, a star of Timberlake's caliber will be able to effectively move metal outside of our shores. But we have to wonder if Audi's naming Timberlake its brand ambassador doesn't kick a little sand into the eye of the A1-is-not-for-here theory. After the all, the guy started his music career on Star Search and later as a Mouseketeer. It seems fairly apparent that Audi would make a move like this if us American types are in fact getting their small premium city car. Then again, we're not really up on our star watching and our Significant Others tell us that JT is an international phenom. In any case, at this moment in time, we just don't know what to think. Press release after the jump.

[Source: Audi]


Justin Timberlake new Audi brand ambassador

Justin Timberlake gets leading role in Audi A1 Internet campaign
Timberlake: "I am very excited to be a part of the next evolution"

Ingolstadt, December 16, 2009 – Justin Timberlake will act as an Audi brand ambassador starting in 2010. The entertainer will play the leading role in an exceptional Audi A1 Internet campaign to be launched in the spring of 2010.

"Justin Timberlake is an extraordinary artist. He manages to keep advancing his personal development while proving his abilities in different branches of the arts," says Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales. "As a superstar he appeals to a young target audience that we're particularly intent on exciting about the compact and efficient A1, which is superlatively well suited for city traffic."

In the spring of 2010, Audi will launch an extraordinary Internet campaign for the market introduction of the new A1. That's where Timberlake will play a leading role. "Audi has always been at the forefront of engineering and technology", says Timberlake, „and I am very excited to be a part of the next evolution conscience with Audi and the A1".


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