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Thursday, May 21, 2009

Terminator movie gets motion-activated theater seats, giving new meaning to the term 'movie'

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The next Terminator movie debuts tomorrow, and along with it, a new theater gimmick: moving seats. At a theater that will be showing Terminator Salvation in Bloomington, Minnesota's Mall of America, special seats will shake up startled moviegoers using patented D-BOX Motion Code to make them move along with the movie:

Each seat moves "in perfect sync" with the onscreen action; creating an unmatched immersive experience. With its unique, patented technology, D-BOX Motion Code uses programmed motion effects embedded and specially programmed for each film, which are sent to a motion generating system integrated in a platform or a seat. While audience members will experience motion during action sequences, the seats will remain still during quieter scenes. It also comes equipped with adjustable settings so individuals can customize the experience.

It's only the fourth such theater in the U.S. outfitted for such kooky hijinks. We've tried some of these moving-along-with-the movie thrill rides before, emerging with an acute case of carsickness. Let's hope this iteration of that goofy idea is better executed. Is there no length to which theatermongers won't go to entice viewers way from their cushy home theaters?

Press Release, via Coolest Gadgets