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Wednesday, February 25, 2009

'Heroes,' 'Chuck' hit lows; 'Beauty' finishes solid


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Chuck vs. the series low

CBS was in repeats. The CW was in repeats. ABC aired the "Women Tell All" special episode of "The Bachelor." And yet despite mostly weak competition, NBC's "Chuck" and "Heroes" generated their lowest ratings ever.

"Chuck" (6.5 million viewers, 2.2 preliminary adults 18-49 rating and 6 share) dipped a tenth in the adult demo from last week. "Heroes" (6.9 million, 3.3/8) was down 8% from its previously established settling point. Both shows placed last in their hours among the major broadcast networks.

The "Heroes" fan complaints are familiar by now. Too complex, too many character personality flip-flips, too many logic-leaping "save the world" stories. The recent "Fugitives" reboot was supposed to "save the series, save NBC Monday nights." The show's focus is more singular now (an "X-Men"-ish "mutants fighting those who seek to control them" angle) but perhaps it's not enough.

The "Chuck" drain is more mysterious. The show continues to get praise from critics and recently climbed in the ratings following its well-received 3D episode. One wouldn't think Fox's "House" moving into the same time period would draw the same audience, but the medical drama does seem to be having an impact on the crime-fighting geek.

Do these latest drops mean anything for the shows' futures?

Tough to say. NBC has so little that's competitive right now ("Biggest Loser," late-night), and is making such radical moves in some ways (moving Jay Leno to 10 p.m.), yet seems almost paralyzed in others (what's airing on Wednesday nights again?). You can pretend to be an NBC executive and make an argument for the return, or the demise, of "Chuck" and "Heroes" next fall, and neither speech would seem all too far fetched.

At 10 p.m., "Medium" (8.5 million, 2.7/7) looked at its falling lead in, shrugged, and went back to its usual rating.

If anybody benefited from NBC's slight drop, it was Fox, enjoying a slight gain while once again winning the night in the demo and total viewers. "House" (14.6 million, 5.4/14) climbed a couple tenths, plus "24" (11.6 million, 3.7/9) was up a peg

Hayden ABC was second for the evening with a special episode of "The Bachelor" (11 million, 3.7/9), which was up 61% over last year's "Women Tell All" and was the third-most-watched "Tell All" in the history of the "Bachelor" franchise. The finale of "True Beauty" (7.5 million, 3.2/9) was up slightly from last week despite a much-reduced lead in and won its hour -- strengthening its chance of a second season. In third place, CBS showed off by tying NBC with its repeats.

Here's a clip from "Heroes" for those contemplating a jump back in:


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