Pete Johnson to debut budget priced Tatuaje cigar

By Gregory Mottola

Budget-conscious fans of Tatuaje cigars have a new economy-priced brand to look forward to: Ambos Mundos, a long-filler cigar priced for hard economic times. While the cigar may seem to be debuting at just the right time, Tatuaje owner Pete Johnson says he didn’t make Ambos Mundos just because of the current economic downturn.

“My original idea for the Tatuaje brand was for it to be not as expensive as it turned out to be,” said Johnson, “but having it made in Miami kind of set that expensive precedent, so I made this [new] cigar partly due to the economy and partly because this is where I originally wanted the cigar to be priced.”

Ambos Mundos, which translates to “both worlds,” will come in only two sizes: a 5 inch by 50 ring Robusto and a 6 by 50 Toro. They will retail for $4.75 and $5, respectively.

Both will be offered in either a Nicaraguan Habano or Ecuadoran Sumatra wrapper, hence the name of the cigar. The initial shipments will contain boxes of 50 cigars, half with Nicaraguan wrapper and half with Ecuadoran. All other shipments will come in bundles of 25.