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Thursday, October 23, 2008

Hyundai Rolls out a Genesis for Computer Geeks at SEMA

FOUNTAIN VALLEY, California — In a further attempt to cover all of its bases at the 2008 SEMA Show, Hyundai Motor America on Wednesday introduced the RIDES magazine version of the Hyundai Genesis sedan — basically a rolling playground for computer geeks.

The cabin is a digital wonderland, with such details as two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, Wi-Fi and "movie-theater-quality surround sound." The trunk houses a Mac Mini computer, a 20-inch Apple Cinema display and a motorized tray with a mouse and keyboard for the rear computer. The rear headrests get 8.4-inch VGA monitors.

Exterior cues include 22-inch custom-made MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, a lowered suspension and smoked headlights. A metallic-silver-and-blue paint job rounds out the package.

"This RIDES Genesis offers a glimpse into the future of high-tech luxury," said Michael Deitz, Hyundai Motor America product development manager.

Hyundai will field an impressive lineup of Genesis models at this year's aftermarket event, including the RKSport Genesis, HKS USA's 2010 Hyundai Genesis Coupe 2.0t and Street Concepts' Hyundai Genesis Coupe.

Inside Line says: Hyundai knows what SEMA is all about, with the Genesis leading the way.