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Sunday, August 31, 2008

Davidoff introduces first Maduro cigar

For the first time in the company’s history, Davidoff of Geneva has released a maduro Davidoff. The Robusto Maduro R is a dark, 5 inch long, 52 ring gauge cigar adorned with the Davidoff white label and a secondary black band that reads “Maduro R” in gold letters.

“It’s the first maduro that we’ve ever done,” said Michael Herklots, general manager of New York City’s Davidoff cigar shops. “But it’s not a maduro in the way that the American market knows it. Maduros are classically broadleaf and fermented in a certain way, but this is just a naturally dark Nicaraguan wrapper, so the assumption can’t be that it is going to be a sweet, medium-bodied smoke.”

Herklots added that the Maduro R is not just a Special R with a dark wrapper thrown around it, but an entirely new blend made specifically to complement the wrapper, which comes from the Jalapa growing region of Nicaragua.

“A maduro cigar from Davidoff has been requested for a long time, and this is a flavor profile that has never existed in the Davidoff portfolio before,” said Herklots.

The Maduro R was blended by Henke Kellner and comprises a dark, Cuban seed sungrown Nicaraguan wrapper, Dominican San Vicente binder and Dominican filler. It comes in slide-lid boxes of 25 and retails for $15.50 each or $387.50 per box. This is a regular production cigar and is available in the robusto size only. As of now, Davidoff has no official plans to release the new maduro blend in any other sizes.