2010 Jaguar XJ Update

BY RAY HUTTON, TONY QUIROGA, AND JUERGEN ZOELLTER, ILLUSTRATION BY MOTOR FORECAST
June 2008

What it is: Jaguar’s restyled version of the slow-selling sedan. In this chapter, long-running Brit traditions are tossed in the dustbin and replaced with a design inspired by the company’s new style indicator, the XF.

Why it’s important: Sales in the U.S. are circling the loo. Now that Indian conglomerate Tata owns Jag, the company will need fresh models to spice up the brand.

Platform: The lightweight aluminum structure of the current XJ soldiers on with only minor changes to accommodate the new body.

Powertrain: New direct-injection versions of the existing Jaguar V-8 engine. Base versions should make 350 horsepower. The supercharged engine is bumped to 5.0 liters and 500 horsepower.

Competition: Audi A8, BMW 7-series, Lexus LS460, Mercedes-Benz S-class.

What might go wrong: New looks could turn off stuffy traditionalists, whereas potential converts might not even notice. Also, the uncertainty surrounding Jaguar’s long-term future could undermine sales.

Estimated arrival and cost: Production is to begin at the end of 2009 with an on-sale date at the start of 2010. Pricing should remain in line with the current XJ’s, at $65,000 to $90,000.