Good Friday!!!!! Van Damme's

Van Damme's clothing line "Dammage7"

In July, 2001 Jean Claude van Damme entered the fashion world with a line of eponymous denim clothing, named "Dammage7". The line was going on sale in the famous Londoner store "Harrods". Van Damme was a close friend of Harrods owner Mohammed al-Fayed. "He is a good friend of mine, since Gstaad many, many years ago, where we skied together".

By the introduction Van Damme, sporting a Dammage7 jacket and baseball cap, said: "It's going to be a great business. It's a very special, unusual line and I'm proud of it. It's a brand new line of jeans. What's nice about it is that we have a triple wash in the textile -- it's a brand new way of doing clothing,"

The clothing line was full of energy and vibrant colours. A website was launched by the introduction, but is now disappeared. After the release Van Damme appeared regularly in his new outfit, but probably due to the poor availability, the sale collapsed.