Lamborghini Ad Personum program is Chismillionaire approved

DETROIT — Lamborghini on Thursday tipped its hand about what it plans for the upcoming 2008 North American International Auto Show, and it's all about a striking new color palette designed to help buyers personalize their vehicles.

The most eye-popping shade is a new shade of light blue called "Blu Cepheus," which will be available in the Lamborghini personalization program. Lamborghini says the pale blue color is "inspired by the purity and transparency of polar ice." It also notes that the blue tone is "one of the most glamorous shades in fashion today."

Lamborghini is also veering away from shiny tones, opting instead to be a trendsetter with matte finishes. The Gallardo Spyder will be shown in "Ad Personam" matte brown paint paired with a cabin in a new shade of brown Alcantara called "Marrone Gaia."

Another showstopper is likely to be the leather picked for the interiors of the Murciélago LP640 Roadster: an untreated hide said to be "inspired by the natural leather found on horse saddles and leads to natural changes in color over time," Lamborghini said in a statement.