Your Money & Your Brain

The book takes a look a Chismillionare's favorite aspect of finance while he was getting his Master's in Finance- behavioral finance. MRI technology has allowed researchers to really see the impact and consequences of financial decision making from a physiological perspective.

How peoples brains work differently when it is a gain and a loss. It helps explain why an 80% chance of success and a 20% chance of failure are the same thing, but the brain interprets them so differently. For instance, MRI brain scans of those about to receive a large amount of money are the same as those of people on cocaine. No wonder poor decisions with money are so easily and often made.
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