Tradeking- Smart Money's #1 Discount broker

Chismillionare uses Scottrade beacause of their superior customer service, 7 dollar trades, and myriad of easy to get to local offices. However, their dowdy website and mutual fund choices may make Tradeking worth a look. Tradeking has $4.95 trades, 65 cent option contracts(with a slick P&L calculator ), easy capital gains tracking, an ETF center, 34% moreMutual Funds available than Scottrade, dividend reinvestment which Scottrade lacks, easy fund withdrawal online, and everyone's favorite- lots of fixed income choices(Bonds to the layperson).

Also not critical to a sophisticated investor but novel nontheless is the significant blog/community aspect present at Tradeking as well as easy to learn and follow learning center (Particularly of use is the intro to options trading).

Check them out-
https://www.tradeking.com/