Jimmy Fallon Promises More Gaming Exposure on 'Late Night'

New 'Late Night' host says they'll treat game releases "like movie premieres."

By Kris Pigna, 02/28/2009
Ever wondered why big new game releases don't get the same promotional attention on late night talk shows as new movie or music releases? Well, sure, part of that has to do with the relative lack of recognizable star power in gaming, but it appears it's something that new Late Night host Jimmy Fallon intends to correct.

Speaking to Canada.com (via Joystiq), Fallon -- who follows in the footsteps of David Letterman and Conan O'Brien when he takes the reigns of Late Night starting Monday -- talked about how his show will treat gaming differently. "We're going to treat a videogame premiere as if it was a movie premiere," Fallon promised. "My generation grew up with the computer. We grew up with the Internet. We live in a videogame type of world -- videogames are second nature to us. Games make more money, as an industry, than the film industry."

Fallon went on to explain that he's a tech-savvy guy in general; "I want tech people to come on my show, whether it's Bill Gates or the guy who designed the new Palm Pre, to talk about new inventions. I want to know what makes it so great," he said.

Sure, replacing Conan O'Brien will be a monumental task, but we have a feeling this will at least earn the sympathies of gamers. It seems like a good fit, anyway -- after all, how many people who are up and watching television at 12:35AM on a regular basis aren't at least a little bit interested in gaming, anyway?