Ferrari Opens Up Personalization Program for 599GTB

If you're like us, the regular Ferrari 599 GTB Fiorano is just not, well, unique enough (yeah, right). For such a contingent of discerning buyers, Ferrari began offering its successful One to One Personalization program last March in Geneva to 612 Scaglietti customers. Now, in response to the requests of 599 GTB owners, Ferrari has opened the doors to a new bespoke optioning program specific to buyers of its most powerful, Enzo-engine sports car. The One to One process is differentiated from the run-of-the-mill dealership customization service by the dedicated Ferrari consultants trained to assist buyers in the selection of available accessories and optional features. Buyers get the chance to travel to Maranello and directly work with the consultants at the brand's dedicated 599 GTB Atelier. Although there is no exact number of personalization selections, we've seen our share of pink-cabin, baby-blue-painted, late-model Ferraris and are guessing it's in the range of thousands of available options. Ferrari maintains any options selected will not be allowed to impede the car's performance and safety benchmarks, even if the customer is willing to spend a heftier chunk of change. Accompanying the auto-show debut of the new California drop top at this week's Paris motor show will be a mock-up Atelier booth giving showgoers a preview of what can be expected at the Maranello One to One shop. Check back with us for more Ferrari images and information direct from the Paris show in the coming days. Source: Ferrari

Share This