Projection tech companies like Real D see 4,000 screens as the magic number for a breakthrough 3D release on a national scale, with James Cameron’s Avatar as the likely torch holder. (Photograph Courtesy of Real D)
Journey to the Center of the Earth may be generating only lukewarm box office, but don’t count 3D out just yet—or IMAX, after Batman rocked opening weekend. With James Cameron’s Avatar on the way, and theater owners scrambling to install the technology, 3D cinema could be on the verge of explosive growth.
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